Sales and Marketing: Enemies to Lovers

garth's brew bar 1726 Monroe St, Madison, WI, United States

Join us to break down the complex relationship between sales and marketing and how to ultimately align strategy to drive revenue. Breaking down the complex relationship between sales and marketing. James and Ema will discuss misunderstandings of each other's roles and motivations, and how to ultimately align strategy to drive revenue. Register soon--limited in-person availability! The […]

Ask Me Anything with AMA Madison featuring Chelsey Dequaine-Jerabek

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Ask Me Anything with AMA Madison featuring Chelsey Dequaine-Jerabek Ask Me Anything with AMA Madison featuring AMA leaders and special industry guests. No agenda, no PowerPoint. 30 minutes of conversation. There’s always that one thing you want to know how to do. That one thing you want to know if it’s worth it. That one […]

Path to CMO: Journey to Becoming a Marketing Executive with Shane Brossard

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Whether you are simply curious about the role of CMO or aspire to become one yourself, this series will help prepare you for this role. A 3-part series to set you on the path to CMO. The title Chief Marketing Officer has been controversial for a while, with its popularity waning and waxing through the […]

Value of Professional Development in the Time of Mass Layoffs

garth's brew bar 1726 Monroe St, Madison, WI, United States

We've all heard about, if not been impacted by, the massive layoffs that are affecting the tech industry and many others. We've also all heard we should be active in professional networks and be continuous learners. But is the time, effort and money really worth it? Join us March 27th for a panel discussion on […]

Ask Me Anything with AMA Madison featuring Jen Lee Reeves

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Ask Me Anything with AMA Madison featuring Jen Lee Reeves Ask Me Anything with AMA Madison featuring AMA leaders and special industry guests. No agenda, no PowerPoint. 30 minutes of conversation. There’s always that one thing you want to know how to do. That one thing you want to know if it’s worth it. That […]

Path to CMO: Journey to Becoming a Marketing Executive with Donald Polite

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Whether you are simply curious about the role of CMO or aspire to become one yourself, this series will help prepare you for this role. A 3-part series to set you on the path to CMO. The title Chief Marketing Officer has been controversial for a while, with its popularity waning and waxing through the […]

How to Prepare for a Crisis

garth's brew bar 1726 Monroe St, Madison, WI, United States

Learn how to prepare a crisis communications plan, including the roles of the marketing and creative departments. A crisis big or small can happen at any time and can result in damage to reputation, disruption of operations and loss of revenue. Brian Lee, APR, president of Revelation PR, Advertising & Social Media, will explain how […]

Ask Me Anything with AMA Madison featuring Arthur Uratani

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Ask Me Anything with AMA Madison featuring Arthur Uratani Ask Me Anything with AMA Madison featuring AMA leaders and special industry guests. No agenda, no PowerPoint. 30 minutes of conversation. There’s always that one thing you want to know how to do. That one thing you want to know if it’s worth it. That one […]

Path to CMO: Journey to Becoming a Marketing Executive with Milissa Rick

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Whether you are simply curious about the role of CMO or aspire to become one yourself, this series will help prepare you for this role. A 3-part series to set you on the path to CMO. The title Chief Marketing Officer has been controversial for a while, with its popularity waning and waxing through the […]

Uh Oh, Marketers: Now It’s Your Turn to Sell!

garth's brew bar 1726 Monroe St, Madison, WI, United States

Marketing is now tasked with improving declining sales. Join AMA Madison for a talk about creating content to generate sales & trust. Marketing has always felt like it gets the short end of the stick when compared to sales. Well, guess what, marketing? Management is now looking to you to help improve declining sales. Are […]

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