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Path to CMO: Journey to Becoming a Marketing Executive with Shane Brossard
March 15 @ 12:00 pm - 1:00 pm
Whether you are simply curious about the role of CMO or aspire to become one yourself, this series will help prepare you for this role.
A 3-part series to set you on the path to CMO.
The title Chief Marketing Officer has been controversial for a while, with its popularity waning and waxing through the decades. But having a CMO can result in improved organizational performance.
Whether you are simply curious about the role of CMO or aspire to become one yourself, this series will help prepare you for this dynamic, high-powered role.
- What does a Chief Marketing Officer do?
- What skills do you need and which tools do you have to master?
- More importantly, how do you become one?
This series is for marketing practitioners and marketing-adjacent professionals looking to break into the corporate executive stratosphere.
Join us for this virtual event as real-life CMOs will share their journey to becoming a marketing executive, as well as the challenges and the lessons they’ve learned along the way.
About the Speaker for Part 1
March 15th – Shane Brossard, CMO | Travel Wisconsin (non-profit, government)
Shane Brossard is the Chief Marketing Officer at Travel Wisconsin. Focusing on data-driven marketing approaches, Brossard aligns his marketing team, advertising agency partners and tourism industry stakeholders to execute strategic marketing plans. He works to elevate the Wisconsin brand by bringing together curiosity-fueled ideas and real-time data to craft meaningful stories that increase visits to Wisconsin, driving economic impact and creating jobs across the state. He has led many award-winning campaigns and was recognized as one of the “Top 25 Most Extraordinary Minds in Sales, Marketing, Revenue Optimization, and Distribution” by the Hospitality Sales and Marketing Association International in 2022. Brossard studied marketing and advertising at Northern Michigan University and the University of Wisconsin – Whitewater.