- This event has passed.
Path to CMO: Journey to Becoming a Marketing Executive with Milissa Rick
May 17 @ 12:00 pm - 1:00 pm
Whether you are simply curious about the role of CMO or aspire to become one yourself, this series will help prepare you for this role.
A 3-part series to set you on the path to CMO.
The title Chief Marketing Officer has been controversial for a while, with its popularity waning and waxing through the decades. But having a CMO can result in improved organizational performance.
Whether you are simply curious about the role of CMO or aspire to become one yourself, this series will help prepare you for this dynamic, high-powered role.
- What does a Chief Marketing Officer do?
- What skills do you need and which tools do you have to master?
- More importantly, how do you become one?
This series is for marketing practitioners and marketing-adjacent professionals looking to break into the corporate executive stratosphere.
Join us for this virtual event as real-life CMOs will share their journey to becoming a marketing executive, as well as the challenges and the lessons they’ve learned along the way.
About the Speaker for Part 3
May 17th – Milissa Rick, CMO | Regal Ware (B2C)
Milissa Rick is executive vice president and chief marketing officer of Regal Ware, Inc., a privately held, Wisconsin-based company that produces premium cookware and coffee preparation products under a portfolio of brands including Saladmaster, American Kitchen, ESPRO and Lifetime. Milissa is responsible for growing the portfolio of business through innovation, brand and strategic marketing, consumer experience, and newly established ecommerce channels. Under her leadership the brands are gaining a deeper understanding of consumers and competitors to project future growth and expansion.
She spent several years in the agency world advising Fortune 500 brands in the areas of social media marketing and market research. Early in her career Milissa worked in higher education at the University of Wisconsin System as both a lecturer and director of a research program focused on innovation and entrepreneurship for businesses around the world.
Milissa holds a MBA and BA in marketing from the University of Wisconsin-Whitewater and a Digital Marketing Certificate from Cornell University.