Path to CMO: Journey to Becoming a Marketing Executive with Donald Polite
OnlineWhether you are simply curious about the role of CMO or aspire to become one yourself, this series will help prepare you for this role. A 3-part series to set you on the path to CMO. The title Chief Marketing Officer has been controversial for a while, with its popularity waning and waxing through the […]
How to Prepare for a Crisis
garth's brew bar 1726 Monroe St, Madison, WI, United StatesLearn how to prepare a crisis communications plan, including the roles of the marketing and creative departments. A crisis big or small can happen at any time and can result in damage to reputation, disruption of operations and loss of revenue. Brian Lee, APR, president of Revelation PR, Advertising & Social Media, will explain how […]
Ask Me Anything with AMA Madison featuring Arthur Uratani
OnlineAsk Me Anything with AMA Madison featuring Arthur Uratani Ask Me Anything with AMA Madison featuring AMA leaders and special industry guests. No agenda, no PowerPoint. 30 minutes of conversation. There’s always that one thing you want to know how to do. That one thing you want to know if it’s worth it. That one […]
Path to CMO: Journey to Becoming a Marketing Executive with Milissa Rick
OnlineWhether you are simply curious about the role of CMO or aspire to become one yourself, this series will help prepare you for this role. A 3-part series to set you on the path to CMO. The title Chief Marketing Officer has been controversial for a while, with its popularity waning and waxing through the […]
Uh Oh, Marketers: Now It’s Your Turn to Sell!
garth's brew bar 1726 Monroe St, Madison, WI, United StatesMarketing is now tasked with improving declining sales. Join AMA Madison for a talk about creating content to generate sales & trust. Marketing has always felt like it gets the short end of the stick when compared to sales. Well, guess what, marketing? Management is now looking to you to help improve declining sales. Are […]
GA4: Making the Switch No One Asked for (or Seems to Like)
OnlineThe Google Analytics you've used for years is going away on July 1. Learn how to make sense of Google Analytics GA4. But what is this new, unfamiliar tool that you're supposed to somehow make sense of? Agency owner Eagan Heath will cover what's changed, what action you need to take, gotchas to watch out […]
Summer Social @ Vitense Golfland
Vitense Golfland 5501 Schroeder Road, Madison, United StatesEnjoy a fun evening of mingling and hitting golf balls with fellow Madison-area marketers! Join AMA Madison September 12th at Vitense Golfland. This event is $10 for AMA Madison Members, Guests are only $20. Ticket includes golf suite access, a drink ticket, appetizers, and fun!
Is A.I. Your Friend or Foe for Your Writing Project?
The Thirsty Goat 3040 Cahill Main, Fitchburg, WI, United StatesWhat is ChatGPT going to mean for the development of your marketing materials? Leslie Blaize, a freelance writer, will share ideas for maximizing the benefits of this A.I. tool. She’ll also offer warnings about its pitfalls that could get you into trouble. Some writers are already losing their jobs because of A.I., yet it will […]
Feedback-Driven Growth: Harnessing Customer Insights for Marketing Success
The Thirsty Goat 3040 Cahill Main, Fitchburg, WI, United StatesJoin us for Craft Marketing on October 24 with Carrie Brown, AMA Madison’s President and Marketing Manager at Beam Benefits. Whether you're just starting or looking to take your customer feedback strategy to the next level, this event will help you unlock the secrets to leveraging customer testimonials, references and feedback in your B2B (or […]
Increasing Sales with Targeted B2B Marketing Efforts
The Thirsty Goat 3040 Cahill Main, Fitchburg, WI, United StatesJoin us for Craft Marketing on November 28 with Prue Lotharius, VIce President of Marketing for Rolling Suds. Marketing can, and should, directly impact sales and positively impact your organization's bottom line. In this session, we will cover topics such as identifying target markets, the right channels to reach them, creating effective marketing messages, and […]