Welcome to the AMA Madison Blog!
Post Event Blog: The Marketer’s Guide to Selling: The 3 Strategies to Sales Success
Marketers are feeling more pressured than ever to produce huge results. This challenge is nothing new for sales professionals, but for marketers, it’s new terrain. How did we get here? Gartner research has shown that today’s customers are 57% through the purchase...
Uh Oh, Marketers: Now It’s Your Turn to Sell!
Greg Mischio, the Owner and Founder of Winbound, will be presenting at AMA Madison’s Craft Marketing event at Garth’s Brew Bar on May 22. This month, we’re diving into driving sales as marketers. Greg will share his best advice on how to build a marketing strategy...
Post Event Blog: 6 Steps to Creating a Solid Crisis Communications Plan
No organization is immune to crisis. From product recalls to scandals and security breaches, these disasters damage your company’s reputation, leading to revenue and brand value losses and regulatory investigations. That’s why having a crisis communications plan is...
How to Prepare for a Crisis
Brian Lee, APR, president of Revelation PR, Advertising & Social Media, will be presenting at AMA Madison’s Craft Marketing event at Garth’s Brew Bar on April 24th. This month, we will explore how to prepare a crisis communications plan, including the roles of the...
Post Event Blog: How to Reach Your Career Goals with Continuing Education: Advice from an Academic Advisor, a Recruiter, and a Success Story
Whether you’re looking to land your dream job or future-proof yourself in the time of mass layoffs, continuing education is a powerful place to start. Continuing education is fantastic for helping you keep up-to-date on trends, stay competitive, build a network,...
Value of Professional Development & Continuing Education in the Time of Mass Layoffs
Hailie Rivera, Sonic Foundry, Ace Hilliard, University of Wisconsin-Madison, and Alyssa Spiel, SC Johnson, will be presenting at AMA Madison’s Craft Marketing event at Garth’s Brew Bar on March 27th. This month, we’ll be exploring the world of continuing education and...
Post Event Blog: 3 Areas Sales and Marketing Teams Should Be Working Towards Alignment on and Why It Matters
Are your sales and marketing teams aligned? If you’re like most organizations, the answer is a firm NO. And that’s a shame because, as Ema and James Roloff explored in their February 27th Craft Marketing presentation, misalignment can cost you big time: Misalignment...
Sales and Marketing: Enemies to Lovers
Ema Roloff, EIS Group, and James Roloff, Roloff Consulting, will be presenting at AMA Madison’s Craft Marketing event at Garth’s Brew Bar on February 27th. They will discuss misunderstandings of each other's roles and motivations, and how to ultimately build around...
Post Event Blog: 10 Brewery Marketing Ideas You Need to Try, No Matter Your Industry
Have you ever looked beyond your industry for marketing ideas? According to Garth Beyer, it’s a MUST. Sure, it might sound far-fetched, but you need to be bold and risk failure to succeed. In his January 30th Craft Marketing presentation, Garth opened with three top...
Ten Lessons in Marketing from the World’s Best Breweries… and a Guy Running an Award-Winning Craft Beer Bar
Garth Beyer, the owner of Garth’s Brew Bar himself, will be presenting at AMA Madison’s Craft Marketing event at Garth’s Brew Bar on January 30th. He will share how your work, no matter your industry, can benefit from some of the most empathetic, thought-out marketing...
Post Event Blog: 6 Keys to Successful Digital Transformation
No matter what your company’s vision for the future is, it must involve digital transformation. Evolving your processes from “what we’ve always done” to “how we can be better” is key to growth, success, and retaining your customers. Regardless of your industry or...
The Power of a Purple Crayon
Importance of Professional/Collegiate Partnerships I started this wise tale with the working title, “My Advice to my 18-Year-Old Self,” for a hot minute before I decided that no one needs to hear the cringey, “study more, party less line.” (I can see my focus group of...
