Welcome to the AMA Madison Blog!
Ready to Become a Marketing Mind Reader?
Considering we’re professional communicators, marketing pros have a lot to learn about communication. Especially when it comes to effective communication between you, your boss/client and your team. To shed some light on what influences communication from a...
Marketing Under the Influence: How Influencers Can Help You Extend Your Social Reach
Influencer marketing used to be a buzzword in the industry. But now, with everyone creating content—including a certain President of the United States—the power of media has shifted from a cluster of media moguls to a wide range of influencers, big and small. So how...
Hey Alexa – Talk About My Brand!
By 2022, it is predicted that more than 55 percent of U.S. households will have some type of voice-enabled smart speaker, such as the Amazon Echo or Google Home. These devices have a distinct presence and permeate households differently than TVs or radios. With...
Discover Three Powerful Facebook Tools at May’s Craft Marketing Event with Josh Klemons
Facebook is always evolving, rolling out new tools to help you build your brand. At AMA Madison’s May Craft Marketing event, discover three tools that are proving to deliver the goods for marketers: Live, Stories, and Groups. Our Craft Marketing series continues on...
A New Mindset for Understanding Your Customers
In order to see something new, you have to not see something else. That mind-blowing statement is the basis of experience design, and a concept Kavitha Krishnan, Senior User Experience Strategist at Mattel (American Girl) will share at her May 8 presentation:...
Learn How to Improve Local Search Engine Results at Craft Marketing April 30
Ranking for top keywords is essential for any business, but it’s especially important for local businesses. Local search engine optimization is a whole different ballgame—and James Roloff is about to show you how to win big at our next Craft Marketing event on Monday,...
GDPR: The Data Law That’s Coming Fast and Could Affect Your Marketing
Have you heard of the General Data Protection Regulation (GDPR) privacy law? Many marketers haven’t, especially if they don’t do business overseas. But this European law can and likely will have an impact on everyone, even if you don’t do business in Europe. We...
User Experience Expert Jess Jones to Share a Cost-Effective Way to Learn More About Your Customers
Even if you’re familiar with the impact user experience has on your website and business, Jess Jones will definitely unearth some new insights in her upcoming Craft Marketing presentation "Guerilla Research: Create a Better User Experience with Just 3 Customer...
18,000 LinkedIn Connections: Wayne Breitbarth to Translate His Success to Your Company
It’s hard to dispute the lessons of LinkedIn guru Wayne Breitbarth. The man has more than 18,000 connections, after all! From those connections, Wayne has built an amazing LinkedIn following and an enormous email contact list. But can his personal success be applied...
The People Factor: Learn How to Improve Your Social Media Team at February’s Craft Marketing
You can’t help but get a bit intimidated by Sarah Best’s resume. The CEO and Chief Strategist of Sarah Best Strategy, Sarah works with Fortune 100 companies. Her work has been featured in Mashable and TechCrunch. She’s been tapped to speak at Social Media Week for...
Spencer X. Smith to Share the One Social Media Metric You MUST Know!
As I read the description about Spencer X. Smith’s upcoming presentation for AMA Madison, one quote jumped out at me: “Spencer only teaches what he first has proven to work himself with his own business.” Considering his credentials, I think it’s safe to say that...
AMA Madison’s New Evening Series “Craft Marketing” Welcomes Greg Mischio of Winbound!
AMA Madison is excited to present a new evening event for marketers called Craft Marketing. Our first event will be January 30 at the Ale Asylum, and Greg Mischio of Winbound will present “How to Make Every Piece of Website Content Kick Butt (and Literally Take...