Welcome to the AMA Madison Blog!
Ad Strategies for the Connected Over-the-Top (OTT) Consumer – February Signature Speaker Series
Are you familiar with OTT and streaming services? If you use Hulu, Netflix, the Spectrum TV app, or something similar, you’re an OTT consumer. But have you incorporated OTT into your marketing plan? At AMA Madison’s February Signature Speaker Series event, Ryan Kuhl,...
Find Out Why Marketing and HR are Becoming Intertwined
With a talent shortage in the marketplace, the recruiting battle is on. And marketing is part of the mix. Recruitment Marketing has become critical for companies today. Yet fewer than one-third of HR or talent acquisition departments have a high level of...
Craft Marketing: Top YouTube Paid and Organic Strategies
Last week’s polar vortex couldn’t keep local marketers away from the January Craft Marketing event at One Barrel Brewing Company! Eagan Heath of Get Found Madison presented “Viva Video: Learn Top YouTube Paid and Organic Strategies” and shared what he's learned about...
What Are You Doing to Get Ranked on the #2 Search Engine?
We know video is white hot, but do you know it can be part of your SEO strategy? YouTube is the #2 search engine. In the January 2019 Craft Marketing presentation, “Viva Video: Learn Top YouTube Paid and Organic Strategies” Get Found Madison agency owner Eagan Heath...
December Signature Speakers – Branding Lessons from the Nonprofit Marketer’s Handbook
For our December Signature Speaker Series panel discussion, AMA Madison brought in several experts from the local nonprofit community to share their marketing insights and challenges. While primarily mission-based, nonprofit organizations still need to employ strong...
Is Your Marketing Approach Synched to the Experience Era?
The Information Age is giving way to the Experience Era. So much occurs online for a business, but it’s not enough for a brand simply to provide information or maintain a social media presence. Your brand needs to stand for something, evoke emotion, and take your...
Ask The Expert: November 2018
Question: How can thought leadership and business growth work together to achieve both? What are some successful tactical ideas others have used to meet the strategy of communicating thought leadership to customers? From Tom Marks, President of TMA+Peritus and Thomas...
November Signature Speaker Series: Tips and Tools for Podcasting Success
By Sara McCarthy A podcast can be an effective communication, marketing, and business development tool. If planned and executed effectively, your podcast could open doors to new possibilities and help you gain the industry recognition you've been seeking. Tony...
Ask The Expert: October 2018
Ask The Expert is sponsored by TMA+Peritus, one of the Top 30 Digital Marketing Agencies and Top 30 Website Design Firms in the United States - the only Wisconsin company to be named to either list. October's Question on Social Media: What other ways are there to...
Tell the Truth About Your Brand With NonFiction Branding™
Branding is a big buzzword in marketing -- always has been. And everyone who practices it has their own take on it. For some, it’s barely more than the consistent use of logo and color palette. For others, it’s coming up with whatever story the consumer will buy. For...
Get Ready to Align Sales and Marketing in a Hyper-Connected Landscape
One of the biggest divides in business is the perpetual gulf between sales and marketing. These two disciplines are so critical to driving traffic, leads, and customers, yet in many companies they can never seem to get on the same page. However, today’s environment...
Step on the Content Accelerator at the Next Craft Marketing
Content is king, but it’s funny how little time we actually make for royalty. Producing content is critical for today’s marketer, but it’s easy to become ridiculously sidetracked with meetings, emails and TPS reports. So how do you find a way to produce content...