Welcome to the AMA Madison Blog!
AMA Madison Annual Conference Speaker Preview: Daniel Lemin
https://www.youtube.com/watch?v=tu0XPHbB6rk Our 2019 Annual Conference "Elevate with Authenticity" is right around the corner on Thursday, September 26th at the Park Hotel in beautiful downtown Madison, WI. Haven't registered yet? Here is a sneak peek of one of our...
Getting Your Marketing Team to Communicate More Effectively…with Itself
Marketers are great communicators with customers, but what about within their own teams? Getting your marketing team to communicate open and honestly is a challenge for any organization.. Issues stem from a lack of trust, which can result in conflict and...
AMA Madison Annual Conference Speaker Preview: ROSHELLE RITZENTHALER
https://www.youtube.com/watch?v=LMgMOZkcLog&feature=youtu.be Our annual conference has a new location, new theme, and new ideas for 2019! This year’s conference is built around the theme “Elevate with Authenticity,” and will take place on Thursday, September...
AMA Madison Annual Conference Speaker Preview: KIM BROWN
Our annual conference has a new location, new theme, and new ideas for 2019! This year’s conference is built around the theme “Elevate with Authenticity,” and will take place on Thursday, September 26 at the beautiful Park Hotel in downtown Madison. Kim Brown is set...
The $750 Billion Market: How to Reach Millennial Moms
Moms have buying power including Millennial Moms. Estimates say that Millennial moms controls $750 billion in spending powers. The tough part for brands is that Millennials Moms are a demographic of their own and have significant differences in their buyer’s journeys...
How to Rock Your LinkedIn Personal Brand: Building Your Influence
Our June Craft Marketing event at Vintage Brewing was all about putting your best foot forward on LinkedIn and creating a personal brand that drives business growth. Dean DeLisle, founder and CEO of Forward Progress and creator of Social Jack, has an easy-to-follow...
Member spotlight – Kristin Uttech
At AMA Madison we value our members, so we didn’t want to miss the opportunity to share some background on one of our long-time members, Kristen Uttech, who was named the Madison Chapter’s AMA Marketer of the Year as a result of her national consumer co-branded...
Rock your Personal Brand on LinkedIN
Your personal brand is critical -- now more than ever. People are just one click away from either contacting you or moving on. And much of that depends on how you appear on LinkedIn. Dean DeLisle, founder and CEO of Forward Progress and creator of Social Jack, has...
ELEVATE WITH AUTHENTICITY: KEYNOTE SPEAKER PROFILE
The AMA Madison Annual Conference has a new location, new name, and new ideas for 2019! This year’s conference is built around the theme “Elevate with Authenticity”. Join us Thursday, September 26th at the beautiful Park Hotel in downtown Madison for a stimulating...
“I See What You Mean!” – Effective Visuals for Marketers
At our May Signature Speaker Series event, Mary Michaud, founder of VisuaLeverage, presented an interactive discussion on creating effective visuals to convey complex ideas. All of us have probably sat through (or even created) presentations that are heavy on charts...
Have You Joined the Direct Mail Renaissance?
AMA Madison’s Craft Marketing Series continues on April 30 when Chris Hofmann, Vice President of Digital Services at SeQuel Response, Inc. presents “IT’S ALIVE: Direct Mail for Digital Marketers.” The event will be held at Vintage Brewing from 5:30 PM - 7:00 PM. The...
Board Member Spotlight: AMA President JJ Giese
If you’re active in AMA, you’ve probably had a chance to meet our current President, JJ Giese, at a local event. But if you haven’t—or, if you’re just curious to learn more about his background and why he’s so passionate about AMA—here’s your chance! JJ is an...