Welcome to the AMA Madison Blog!
Delivering low-cost, high impact marketing for nonprofits
When Rowan Childs discovered a literacy gap for youth in the Madison area, she acted and founded the Madison Reading project. And now, because of her efforts, thousands of children enjoy reading new books at home and in their classrooms Rowan Childs is the founder...
2020 AMA Virtual Conference Says “Yes, And”
The 2020 AMA Madison Annual conference was supposed to be at the Park Hotel on the square, with views of the capitol building and a lively downtown vibe. Instead, the conference — like so many others this year — had to make a change. No more breakfast sessions, no...
Read All About It: Delivering Low-cost, High-Impact Marketing for Nonprofits
Connect with fellow marketers and learn cutting-edge best practices at our Sept. 29 virtual Craft Marketing program. Rowan Childs, founder and executive director of the Madison Reading Project, will share her insights about building a successful nonprofit. MRP...
Give Me Some Credit! The Wonderful, Maddening World of Marketing Attribution
https://www.youtube.com/embed/omT2k1CqX_U The complex topic of attribution drew attendees from throughout the U.S. and beyond for the August virtual event. Chris Hofmann, SeQuel Response, Inc., shared insights about how to assign credit more accurately to touchpoints...
Managing Your Social Strategy During Times of Disruption
Renew with Intention, AMA Madison’s 2020 Virtual Annual Conference on Sept. 24, will be packed with relevant topics to help you deal with today's challenges. Michael Ray, Social Media Director of STIR Advertising & Integrated Messaging, Milwaukee, Wisconsin, will...
Speaker Highlights Important LinkedIn Changes to Help You Grow Your Business and Personal Brand
An international crowd attended July’s virtual Craft Marketing to learn how to amplify their personal brands and create brand awareness for their organizations. Wayne Breitbarth, a nationally-recognized Linkedin expert and popular presenter, shared his insights for...
Creating the “Social-First” Experiential Strategy
Navigating the waters of an experiential strategy is hard enough, but what happens when you build an experiential plan that is social-first rather than social-as-an-afterthought? Discover key learnings from executing a multi-channel experiential campaign and why...
Give Me Some Credit! The Wonderful, Maddening World of Marketing Attribution
Craft Marketing welcomes Chris Hofmann of SeQuel Response to our Aug. 25 virtual event. He'll enlighten us about marketing attribution, described as one of our profession's most challenging and misunderstood disciplines. Register here for the online event that begins...
5 Tips to Help Marketers Get Started with Voice
Nick Myers of RedFox AI offers concrete steps marketers can take to help their organizations start using voice technology. Find out how to harness the popularity of Voice to build your brand. Alexa, Google, Siri and Bixby. Over the past ten years, you’ve...
Quentin Allums – Conference Keynote
The closing keynote of any conference is pretty important. It's supposed to encapsulate the entire conference experience. Leave attendees energized to apply new strategies to their business and implement new ideas. And for AMA Madison's Annual Conference, we think...
Steve’s Favorite Podcasts
Now that the weather is warm (maybe too warm), Igor likes to take long walks. And I enjoy listening to podcasts when hitting the sidewalks and paths of Middleton. Here are my favorite marketing-related podcasts and a few others. If Igor had headphones to listen in, I...
Important LinkedIn Changes That Will Help You Grow Your Business & Your Personal Brand
Craft Marketing welcomes Wayne Breitbarth, nationally-known Linkedin expert, to our July 28 virtual event. He’ll offer the latest tips for amplifying your personal brand and creating brand awareness for your organization. And if networking and great content aren’t...