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Aug 8, 2018

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American Marketing Association Madison Chapter

Marketing News

“BMW” Is Powerful, “Beemer” Is Not: Why Marketers Should Be Careful When Adopting Consumer Nicknames for Branding
The Ambassador Effect: Companies Can Increase Sustainable Behavior by Urging Consumers to Become Prosocial Ambassadors

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Journal of Marketing
Journal of Marketing Research
Journal of Public Policy & Marketing
Journal of International Marketing
Journal of Interactive Marketing

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Monona, WI 53716

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