Driving Digital Change for a Community Brand

garth's brew bar 1726 Monroe St, Madison, WI, United States

Learn how market research can drive digital transformation and creative advertising changes to your messaging strategy. Over the past 4 years, Madison College has transformed its digital presence to combat higher education enrollment trends. As students face a number of education choices including remaining in the workforce, Madison College was forced to better understand student […]

Ugly Sweater Craft Marketing Mixer

garth's brew bar 1726 Monroe St, Madison, WI, United States

Join the AMA Madison board for a little holiday cheer & craft beer for this holiday Craft Marketing edition. Be one of the first to arrive in your best ugly, holiday sweater and win a gift card! (as supplies last) Ticket includes a drink ticket, appetizers, & holiday fun! Space is limited so dress to […]

Ask Me Anything with AMA Madison

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Ask Me Anything with AMA Madison featuring AMA leaders and special industry guests. No agenda, no PowerPoint. 30 minutes of Conversation. There’s always that one thing you want to know how to do. That one thing you want to know if it’s worth it. That one thing you just don’t know who to ask. We […]

January Craft Marketing: Ten Lessons in Marketing from the World’s Best Breweries

garth's brew bar 1726 Monroe St, Madison, WI, United States

Learn about top marketing executions and marketing methodologies and how you can apply them to your own brand(s), agency, clients, etc. Garth is a firm believer that some of the best marketing ideas and ways of thinking about your industry are found outside it. He’ll be sharing some of the most empathetic and thought-out marketing […]

Sales and Marketing: Enemies to Lovers

garth's brew bar 1726 Monroe St, Madison, WI, United States

Join us to break down the complex relationship between sales and marketing and how to ultimately align strategy to drive revenue. Breaking down the complex relationship between sales and marketing. James and Ema will discuss misunderstandings of each other's roles and motivations, and how to ultimately align strategy to drive revenue. Register soon--limited in-person availability! The […]

Ask Me Anything with AMA Madison featuring Chelsey Dequaine-Jerabek

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Ask Me Anything with AMA Madison featuring Chelsey Dequaine-Jerabek Ask Me Anything with AMA Madison featuring AMA leaders and special industry guests. No agenda, no PowerPoint. 30 minutes of conversation. There’s always that one thing you want to know how to do. That one thing you want to know if it’s worth it. That one […]

Path to CMO: Journey to Becoming a Marketing Executive with Shane Brossard

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Whether you are simply curious about the role of CMO or aspire to become one yourself, this series will help prepare you for this role. A 3-part series to set you on the path to CMO. The title Chief Marketing Officer has been controversial for a while, with its popularity waning and waxing through the […]

Value of Professional Development in the Time of Mass Layoffs

garth's brew bar 1726 Monroe St, Madison, WI, United States

We've all heard about, if not been impacted by, the massive layoffs that are affecting the tech industry and many others. We've also all heard we should be active in professional networks and be continuous learners. But is the time, effort and money really worth it? Join us March 27th for a panel discussion on […]

Ask Me Anything with AMA Madison featuring Jen Lee Reeves

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Ask Me Anything with AMA Madison featuring Jen Lee Reeves Ask Me Anything with AMA Madison featuring AMA leaders and special industry guests. No agenda, no PowerPoint. 30 minutes of conversation. There’s always that one thing you want to know how to do. That one thing you want to know if it’s worth it. That […]

Path to CMO: Journey to Becoming a Marketing Executive with Donald Polite

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Whether you are simply curious about the role of CMO or aspire to become one yourself, this series will help prepare you for this role. A 3-part series to set you on the path to CMO. The title Chief Marketing Officer has been controversial for a while, with its popularity waning and waxing through the […]

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