In addition to career skills and professional network development offered within our local marketing community (watch the space below for upcoming events), the AMA provides a broad range of virtual opportunities to learn and grow. See virtual training offered by AMA, or search learning by topic.

Events

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Today

  • The New Playbook for Sports Partnerships

    Online

    Join Patrick Campion, EVP and Partner at Fame Sport, for a session that breaks down what next-level sports partnerships really look like. Logos in stadiums are not a strategy. They are wallpaper. And fans stopped noticing wallpaper a long time ago. If you want to understand what real sports engagement looks like, you need to […]

  • Madison B2B Marketing Breakfast

    Barriques - Fitchburg 5957 McKee Rd, Fitchburg, WI

    Where Madisonian B2B Marketers Gather & Grow The Madison B2B Marketing Breakfast is all about connecting local marketers and creating a space where we can truly learn from one another. We meet the first Wednesday of the month at Barrique’s in Fitchburg, just a few minutes off the beltline. The vibe is low-key and simple: […]

  • B2B Marketing Breakfast

    Madison B2B Marketing Breakfast

    Northstreet 557 North St, Madison, WI, United States

    Where Madisonian B2B Marketers Gather & Grow The Madison B2B Marketing Breakfast is all about connecting local marketers and creating a space where we can truly learn from one another. We meet the first Wednesday of the month. The vibe is low-key and simple: 9:00 AM: Come on by! Grab a coffee or order some breakfast, […]

  • Navigating the Psychology of Marketing

    MYArts 1055 E Mifflin St, Madison, United States

    Is your marketing influencing thoughtfully or creating unintended pressure? Learn how 5 core principles shape real-world tactics. Understanding where influence ends and ethical risk begins Marketing runs on psychology. Social proof. Scarcity. Reciprocity. Authority. Loss aversion. You’re already using them (yes, you). The tricky part is knowing how you’re using them. In this session, Mike […]

  • B2B Marketing Breakfast

    Madison B2B Marketing Breakfast

    Northstreet 557 North St, Madison, WI, United States

    Where Madisonian B2B Marketers Gather & Grow The Madison B2B Marketing Breakfast is all about connecting local marketers and creating a space where we can truly learn from one another. We meet the first Wednesday of the month. The vibe is low-key and simple: 9:00 AM: Come on by! Grab a coffee or order some breakfast, […]

  • 65th Anniversary Celebration

    Olbrich 3330 Atwood Ave, Madison, WI, United States

    Sixty-five years of connecting Madison’s marketing community is something worth gathering for. Join AMA Madison on April 21 at Olbrich Gardens as we celebrate this milestone together. Expect relaxed networking, light snacks, and thoughtful conversation with fellow marketers. Current AMA Members are free to attend. Guests are $15. Whether you’ve been part of AMA Madison […]

  • B2B Marketing Breakfast

    Madison B2B Marketing Breakfast

    Northstreet 557 North St, Madison, WI, United States

    Where Madisonian B2B Marketers Gather & Grow The Madison B2B Marketing Breakfast is all about connecting local marketers and creating a space where we can truly learn from one another. We meet the first Wednesday of the month. The vibe is low-key and simple: 9:00 AM: Come on by! Grab a coffee or order some breakfast, […]

  • The AI-Powered Customer Journey

    MYArts 1055 E Mifflin St, Madison, United States

    We're all using AI in our marketing by now. The tools, the prompts, the workflows. But there's a bigger shift happening, AI is changing how our customers make decisions. How they research, compare, and choose who to trust. That's what this session is about. Not another "how to use ChatGPT" talk. A practical look at […]

  • B2B Marketing Breakfast

    Madison B2B Marketing Breakfast

    Northstreet 557 North St, Madison, WI, United States

    Where Madisonian B2B Marketers Gather & Grow The Madison B2B Marketing Breakfast is all about connecting local marketers and creating a space where we can truly learn from one another. We meet the first Wednesday of the month. The vibe is low-key and simple: 9:00 AM: Come on by! Grab a coffee or order some breakfast, […]

  • AMA Madison Summer Social at The Boneyard

    The Boneyard 1018 Walsh Rd, Madison, WI, United States

    Join AMA Madison on Thursday, June 25 for an open networking evening at The Boneyard — Madison's first dog park biergarten. We've got an outdoor patio, cold drinks, friendly pups roaming around, and exactly zero PowerPoint slides on the agenda. Here's the deal: Free to attend — no AMA registration fee. Food and drinks are […]