In addition to career skills and professional network development offered within our local marketing community (watch the space below for upcoming events), the AMA provides a broad range of virtual opportunities to learn and grow. See virtual training offered by AMA, or search learning by topic.

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The AI-Powered Customer Journey

Name: The AI-Powered Customer Journey
Start: 2026-05-08T07:30:00-05:00
End: 2026-05-08T09:00:00-05:00
Location: MYArts

May 8 @ 7:30 am - 9:00 am

We’re all using AI in our marketing by now. The tools, the prompts, the workflows.

But there’s a bigger shift happening, AI is changing how our customers make decisions. How they research, compare, and choose who to trust.

That’s what this session is about. Not another “how to use ChatGPT” talk. A practical look at what’s shifting on the buyer’s side — and what it means for your strategy.

Come for the insight, stay for the coffee and conversation.

Event Details

Date: May 8, 2026
Time: 7:30AM-9AM
Place: MYArts, Room 1D

You’ll leave with practical steps to transform your website from digital deadweight into a brand-building powerhouse. Coffee is on us, insights are on them!

REGISTER TODAY→

Pricing

Member: $10 + tax
Non-Member: $20 + tax (save $5 before April 25th!)
Student: FREE (for active students; register with your student email)

About our Speaker

Lori J. Highby

CEO & Founder of Keystone Click

Lori Highby is a speaker, educator, podcast host, and founder of Keystone Click, a Milwaukee-based digital marketing agency. She specializes in helping businesses navigate the evolving customer journey through AI-driven marketing strategies. Lori has taught at the University of Wisconsin–Milwaukee and works with organizations ranging from Fortune 500 companies to growing businesses, translating complex topics like AI and buyer behavior into clear, actionable insights.