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Path to CMO: Journey to Becoming a Marketing Executive with Donald Polite
April 19, 2023 @ 12:00 pm - 1:00 pm
Whether you are simply curious about the role of CMO or aspire to become one yourself, this series will help prepare you for this role.
A 3-part series to set you on the path to CMO.
The title Chief Marketing Officer has been controversial for a while, with its popularity waning and waxing through the decades. But having a CMO can result in improved organizational performance.
Whether you are simply curious about the role of CMO or aspire to become one yourself, this series will help prepare you for this dynamic, high-powered role.
- What does a Chief Marketing Officer do?
- What skills do you need and which tools do you have to master?
- More importantly, how do you become one?
This series is for marketing practitioners and marketing-adjacent professionals looking to break into the corporate executive stratosphere.
Join us for this virtual event as real-life CMOs will share their journey to becoming a marketing executive, as well as the challenges and the lessons they’ve learned along the way.
About the Speaker for Part 2
April 19th – Don Polite, CMO | Skygen (B2B)
In his role as Chief Marketing Officer, Don Polite leads the marketing organization in continuing to position the company as an industry leader in driving results and innovation in health benefits technologies and solutions.
Don joined SKYGEN in July 2019 as Vice President Customer Success. Prior to SKYGEN, Don served as Vice President, Brand and Corporate Marketing for Johnson Controls. Prior to Johnson Controls, Don served as the Executive Director, Partner Brands Marketing for Warner Bros. Don also had positions of increasing responsibility with NBC Universal, Abbot Laboratories, & Disney. Don received his undergraduate degree at Northwestern University in 1990 and also has a MBA in Marketing from Kellogg Graduate School of Management at Northwestern University in 1996. Don also serves on the Board of Directors with Silver Spring Neighborhood Center which serves Milwaukee’s northwest community.