Whatever your goal is on LinkedIn, you have just seconds to get found and impress your audience. With just a few simple strategies, it’s possible to put LinkedIn to work for you–whether you’re seeking business leads, a new job, or vetting candidates. At our...
Case studies have been a staple in marketing for a long, long time, but in his upcoming presentation on Turning Case Studies into B2B Social Proof and Top-Notch Content, Greg Mischio will explain these are no longer just stand-alone articles. Case studies can be...
AMA Madison’s Craft Marketing series celebrated its two-year anniversary with a dynamic program featuring the “10 Web Marketing Trends for 2020.” James Roloff and Elise Chan of Powderkeg Web Design revealed the trends and discussed their impacts and actionable advice....
Marketing magic ignited December’s Craft Marketing session as some of the best marketers in the region gathered to provide 2019 in Review: What Worked (and What Didn’t). Topics ranged from the increasing popularity of Facebook groups to the best way to generate leads...
What can sales and marketing teams learn from romantic relationships? Quite a bit, according to Cynthia Beiler, president of Leveraged Mind Consulting. She offered a proven process for “finding the love” to a packed crowd at the October AMA Craft Marketing session at...
What should we call it? You’ll get help naming a product, sales initiative, book or whatever else strikes your fancy at the Nov. 19 Craft Marketing session. Doug Voegtle, brand strategist and writer at IdeaStalker.com, will present on “The Name Game: Strategies for...
