We’re about to wrap up another AMAzing year, and I could not be more proud of what we have accomplished as a volunteer-run membership-based professional association. Let’s take a ride down memory lane and see how our 2023 journey unfolded!
Here’s a question for all the marketers out there: What’s the most effective approach to fostering loyalty with your product or service? Answer: Provide users with an unforgettable experience.
Nobody wants to be a guinea pig. That is, your potential customers don’t want to be the first to try a product or service. They want reassurance that others have “been there, done that” and got incredible value from their purchase.