An all-star panel of senior healthcare marketing experts shared how successful brands have repositioned themselves to become more patient-centric and competitive in the digital age. The panel, co-sponsored by AMA Boston, Houston, Madison, New Jersey, and New York on...
Terri Lynn Yanke, Eventful Advantage, will share the power of events and explain how to build a successful event with impact at AMA Madison’s Craft Marketing presentation on May 25. The virtual session begins at 4 p.m. with networking. Thanks to Winbound, our sponsor....
Andy Crestodina, Orbit Media, shared how marketers can find the right data to capture their audience’s wants and needs at AMA Madison’s Craft Marketing presentation on April 27. In his information-packed presentation, Andy showed attendees how to use analytics to...
The April session of our AMA Madison Signature Speaker Series featured Kelli Betsinger, Research & Branding Consultant for Decision Point, who shared how to use research and behavioral design to drive a more insightful marketing strategy. Lessons From 2020 As...
Kyle Akerman of Akerman Analytics broke down the basics of using Google Analytics to answer key business questions. Attendees watched intently as Kyle revealed how to easily navigate the platform to quickly find the data they need and offered tips and tricks along the...