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The Branding of Everything

Sep 15, 2024

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American Marketing Association Madison Chapter

Marketing News

How Brand Differentiation Shapes Corporate Culture and Profits
“BMW” Is Powerful, “Beemer” Is Not: Why Marketers Should Be Careful When Adopting Consumer Nicknames for Branding

AMA Academic Journals

Journal of Marketing
Journal of Marketing Research
Journal of Public Policy & Marketing
Journal of International Marketing
Journal of Interactive Marketing

American Marketing Association – Madison
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Monona, WI 53716

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