Story Stacking is a target driven approach to planning in an ever-evolving marketing landscape. Being a target driven landscape, one singular campaign is no longer as impactful. So instead, we stack our brand story all along the consumer journey. Not only are there many different platforms to meet audiences, but consumers are more in control […]

Rebranding can be complicated. Hear from Lake Ridge Bank's President on their journey of combining two brands into a single new identity. How do you combine two long-term, established brands and create something entirely new? Paul Hoffmann, president of Lake Ridge Bank will discuss how his team was able to combine two area banks, State […]