By 2023 there will be an expected 4.3 billion global email users – about half the world’s population. Additionally, 2020 saw major increases in the amount of emails sent each day, especially given the massive growth in remote work.

With so much change and market upheaval across industries, how do you know if your email marketing strategies are driving success? Join Jay for 60 minutes that will have a huge impact on your EMAIL MARKETING ROI in 2021. Find out what has changed for B2B and B2C marketers and how you can leverage those changes to your advantage, today.

Attendees will learn:

• The exact time and day to send emails for maximum impact, including a deep dive into my “best days to email” calendar.

• Know and understand the power of subject lines and how they increase open rates.

• Use personalization, emojis and interactive design to capture specific demographic audiences and drive huge performance.

• Make A/B split testing more successful.

This is exactly what Jay Schwedelson, President and CEO of Worldata, will be discussing during this session of the AMA Madison Signature Speaker Series.

Join us February 9 at 8:30am CST to participate in this virtual event.

About the Speaker

Jay Schwedelson is the President and CEO of Worldata, driving the company’s transformation from a traditional direct response media firm into an interactive leader in acquisition marketing strategies and permission email marketing services. He also founded SubjectLine.com, the #1 free subject line rating tool. SubjectLine.com is ranked in the top 1% of all websites worldwide, according to Alexa rankings, and Jay uses his knowledge in this space to guide marketers across industries in how to implement impactful email marketing that matters.

A seasoned speaker and presenter, Schwedelson’s recent virtual session on critical email marketing techniques at INBOUND 2020 drew in over 3,000 attendees and received a session rating of 4.9 out of 5.