Branding is a big buzzword in marketing — always has been. And everyone who practices it has their own take on it. For some, it’s barely more than the consistent use of logo and color palette. For others, it’s coming up with whatever story the consumer will...
One of the biggest divides in business is the perpetual gulf between sales and marketing. These two disciplines are so critical to driving traffic, leads, and customers, yet in many companies they can never seem to get on the same page. However, today’s environment...
Content is king, but it’s funny how little time we actually make for royalty. Producing content is critical for today’s marketer, but it’s easy to become ridiculously sidetracked with meetings, emails and TPS reports. So how do you find a way to produce content...
Considering we’re professional communicators, marketing pros have a lot to learn about communication. Especially when it comes to effective communication between you, your boss/client and your team. To shed some light on what influences communication from a...
Influencer marketing used to be a buzzword in the industry. But now, with everyone creating content—including a certain President of the United States—the power of media has shifted from a cluster of media moguls to a wide range of influencers, big and small. So how...
By 2022, it is predicted that more than 55 percent of U.S. households will have some type of voice-enabled smart speaker, such as the Amazon Echo or Google Home. These devices have a distinct presence and permeate households differently than TVs or radios. With...
