Want to use storytelling to make an impression on your customers? Michael and Dave Neelsen of StoryFirst Media shared scientific research that shows how we process stories. They spoke to a packed crowd at AMA Madison’s September Craft Marketing event at the...
Romance will be in the air at our next Craft Marketing presentation. But the focus won’t be on couples. Instead, marketers will learn how sales & marketing can achieve a shared vision. Cynthia Beiler of Leveraged Mind Consulting will present “Marketing and Sales:...
Stories are so ubiquitous, we often take them for granted. But as you’ll discover in our next Craft Marketing presentation, they are marketer’s secret weapon. Michael and Dave Neelsen of StoryFirst will present “Why Our Brains and Your Customers Cannot Resist...
Marketers are great communicators with customers, but what about within their own teams? Getting your marketing team to communicate open and honestly is a challenge for any organization.. Issues stem from a lack of trust, which can result in conflict and...
Moms have buying power including Millennial Moms. Estimates say that Millennial moms controls $750 billion in spending powers. The tough part for brands is that Millennials Moms are a demographic of their own and have significant differences in their buyer’s journeys...
Our June Craft Marketing event at Vintage Brewing was all about putting your best foot forward on LinkedIn and creating a personal brand that drives business growth. Dean DeLisle, founder and CEO of Forward Progress and creator of Social Jack, has an easy-to-follow...
