The session begins at 5:30 p.m. with networking. Register now.
AMA: Tell us a little more about yourself and what Z-lnk Solutions does.
I am a technical writer and I’ve been writing for industrial manufacturing since 2008. Z-Ink solutions is a copywriting and copyediting service that provides impactful text and memorable storytelling for a variety of brands and industries within manufacturing.
AMA: From what you’ve observed, how has the representation and role of women in the manufacturing world evolved in recent years? Do you have any predictions for what’s to come?
There are definitely more women involved with engineering and manufacturing than 5 to 10 years ago. Currently, we are representing 30% of the entire sector. I believe with the ongoing advocacy that we are seeing from both men and women, we will see more women machinists, welders, computer programmers, engineers, and leaders/business owners.
AMA: Can you give us a preview of how employers can become strong advocates for women?
Employers need to be more proactive in putting their “boots to the ground.” They need to get involved with mentorship programs and women-focused organizations like Women in Manufacturing (WiM), the Society of Women Engineers, and Women in 3D Printing. FIRST Robotics is a great place to sponsor a team and be a mentor. For their women employees, they can help them climb the ladder by offering tuition reimbursement for continued education or offer leadership workshops that will advance their skill sets. Teach them about the whole business instead of keeping them siloed in one area. It’s all about exposing girls at younger ages and guiding them throughout their school careers so they can decide which opportunities they want to explore and possibly pursue.
AMA: What is the big takeaway people can expect if they attend the event?
The big takeaway that participants will get from the presentation is a checklist of what they can change within their own culture to be better advocates for women in engineering and manufacturing and how to get the next generations excited about the career opportunities that exist within engineering and manufacturing.
Venue: Garth Brew Bar, 1726 MONROE ST.
Cozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
Craft Marketing features a local presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice.