Craft Marketing is kicking off 2024 with another event full of valuable insights and networking. This time, Eagan Heath, a digital marketing agency owner, speaker, and trainer, will be presenting at Thirsty Goat on January 30, 2024. This month, we will explore the how and why of lead magnets, marketing funnels, and email automation.

Why attend this month’s Craft Marketing?

This info-packed event will help you understand why your company needs more and better lead magnets, how to create them, what they should be, and how to build them. Whether you’re struggling with creating impactful lead magnets or are looking to further optimize your efforts for even better results, Eagan is the expert you need to hear from! 

Register now to get Eagan’s advice, all while enjoying a complimentary beverage of your choice. 

What to expect: Q&A with Eagan

1. AMA: Tell us a little about yourself and what you do at Get Found Madison, Caravan Digital, and your podcast, What’s Working in Ecommerce.

Eagan: I run a digital marketing agency that specializes in Google Ads, Meta Ads, Email Automation, and SEO for local, ecommerce, and B2B companies. 

I started Get Found Madison as a local agency here in town and we created the Caravan Digital brand and website to speak specifically to ecommerce companies, including through my What’s Working in Ecommerce YouTube show and audio podcast. We’re in the process of combining these into one agency brand. (Our in-house marketing projects always take much longer than I anticipate because we’re mostly focused on client work.)

2. AMA: What are some common misconceptions about lead magnets that prevent marketers from maximizing them? How can they avoid falling into these traps?

Eagan: I think the first is that your business doesn’t need them. People often need to receive free value from your company before they trust you with their money. It’s helpful to understand why lead magnets are so helpful in marketing and to see examples, which I’ll cover in the presentation. 

3. AMA: Can you give us a few tips on tailoring lead magnets to target different stages of the buyer’s journey, especially those who may not even know they’ll need your service or product?

Eagan: Yes. If people barely even understand their problem and don’t yet know about solutions, your lead magnet should educate them about their problem and possible solutions.

If they know what potential solutions are, you should educate them about why yours are best.

If they plan to solve their problem by making a purchase soon, your lead magnet should educate them about why choosing you is in their interest.  

4. AMA:  For marketers who are just starting to explore lead magnets and marketing funnels, what are the initial steps they should start with?

Eagan: Identify the pain points, questions, concerns, and fears of their target audience. From there they can create a lead magnet to address these. 

5. AMA: Can you give us a preview of the big takeaway people can expect if they attend the event?

Eagan: Why lead magnets multiply your marketing, how real examples have driven results, and how they can create and set up their own lead magnets. 

Register Now to Up Your Lead Magnet Game

So what are you waiting for? Reserve your spot at Eagan’s presentation today by registering here. We can’t wait to see you there.