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Managing From the Middle: A Marketing Manager’s Guide to Success
Managing From the Middle: A Marketing Manager’s Guide to Success
As a marketing manager, you’re caught between executive demands and team realities - it’s like being the filling in a particularly challenging sandwich. Drawing from the new AMA skills research, this interactive session provides practical frameworks and real-world strategies for effectively managing both up and down. You’ll walk away with actionable templates for communicating with […]
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Madison B2B Lead-Generation Workshop
Madison B2B Lead-Generation Workshop
More leads. Better leads. A strategy that works. B2B marketers are measured by results—usually the leads they generate. If you’re ready to increase lead volume and quality in 2025, the Madison B2B Lead-Generation Workshop is your opportunity to build a bulletproof strategy in just four hours. Hosted by Brilliant Metrics, this hands-on workshop will walk […]
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The Power of Difference: Creating Inclusive Marketing
The Power of Difference: Creating Inclusive Marketing
Inclusive marketing goes beyond imagery. It’s about building equitable, resonant campaigns that reflect real people, in their voices. Join a dynamic panel featuring Lorissa Banuelos, Aria Childers, Ryan Haack, and Bianca Martin as they dive into actionable strategies for meaningful inclusion in marketing and team-building. What You’ll Learn: Going beyond visuals – Integrate diverse voices […]