As a marketing manager, you’re caught between executive demands and team realities – it’s like being the filling in a particularly challenging sandwich. Drawing from the new AMA skills research, this interactive session provides practical frameworks and real-world strategies for effectively managing both up and down.

You’ll walk away with actionable templates for communicating with leadership, tools for developing your team, and techniques for maintaining your effectiveness (and sanity) in the middle. Come ready to participate, share experiences, and build your marketing management toolbox.

What You’ll Learn:

• Master the “Executive Elevator Pitch Framework” to transform tactical updates into strategic insights that resonate with leadership
• Get hands-on practice with the “Growth Conversation Framework” for navigating difficult development discussions with your team
• Leave with ready-to-use templates for weekly communication cadence, team skills assessment, and action planning that you can implement immediately

Schedule:

• 3:00 pm – Doors Open
• 3:15 pm – Program Begins
• 4:15 pm – Networking

Conveniently located at the E Washington at S Ingersoll stop on the A/B line. Plan your route at Madison Metro Transit.

Ticket

Register now below or sign up directly on TixTree.

About the Speaker

Edessa Polzin, PCM®️

Director of Strategic Partnership, American Marketing Association

With nearly a decade of sales and marketing experience, Edessa specializes in B2B client acquisition and developing sustainable growth strategies. A Professional Certified Marketer® in Marketing Management, Edessa champions partner-led growth to help organizations future-proof their competitive advantage.

As the Director of Strategic Partnerships at the American Marketing Association, Edessa leads the development and delivery of impactful professional development content through strategic collaborations. By cultivating relationships with thought leaders, industry experts, and technology innovators, she ensures AMA’s audience gains access to practical learning experiences that fuel professional growth.

Passionate about fostering meaningful connections, Edessa is dedicated to empowering marketing practitioners with the knowledge and skills they need to thrive in an ever-evolving business landscape.

Thanks to our sponsor