April 2021 Signature Speaker


Consumer mindsets and behaviors are changing. Are you keeping pace and planning for what’s next? The next session of our Signature Speaker Series will cover key questions that companies are considering in today’s marketplace, how consumer and behavioral research can uncover the real-life actions and motivations of consumers, and how to get beyond the data to the “why” and “so what” for marketing strategy.

Kelli Betsinger, Research & Branding Consultant for Decision Point, started on the frontlines of ad agency work in research, writing, and account management, then transitioned to medical research, and for the past six years has combined her passion for marketing and research in her current role. At Decision Point, she has spearheaded quantitative and qualitative research for B2B, B2C, and membership organizations across a variety of industries, from top consumer products to financial and healthcare organizations.

We invite you to join us on April 13th from 12:00-1:00 pm CST to participate in this virtual event.  Click here to register.

We recently talked with Kelli to find out more about her upcoming presentation and some personal fun facts.

Q:  What do you expect the audience to take away from your presentation?

A:  How research looks beyond the “what” to the “why” to identify unique opportunities that make a difference and grow business.

Q:  What will companies gain from what you are advocating?

A:  Identifying opportunities for growth, especially in uncertain times.

Q:  What is a hobby you enjoy?

A:  Gardening and gathering (pre-COVID) with friends and family. Currently, learning new things…online courses, knitting (everyone is getting a scarf for Christmas) and perfecting my cinnamon roll recipe.

Q:  What is your favorite travel destination?

A:  Seattle (where my son lives), any National Park or any big city with great food.

Q:  What is a fun fact about you?

A:  Balancing/juggling projects is my superpower, and as a kid, I taught myself how to ride a unicycle.

AMA Madison’s ‘Signature Speaker’ Series

The Signature Speaker Series features an educational virtual presenter each month.

Our programs are geared to benefit even the most experienced marketers, while also presenting value to those new to the field, with an eye toward applying relevant future trends. A primary benefit of our events is the network itself. That’s you! We hope you will join our next event and bring a like-minded friend. Visit our Events Page for upcoming and past programs.


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