We hate to say it, but marketing isn’t always glamorous. All products and services, from shiny objects to mundane essentials, need promotion to reach their target audiences and build relationships with them that drive sales and brand loyalty. And with enough...
Branding is everywhere. It’s in the obvious places—your favorite candy bar, that pair of shoes you love, or the ad you skipped on YouTube. But it also extends beyond physical products, even concepts like science. In the case of science, the way it’s perceived by the...
Join your fellow marketing professionals for the first installment in AMA’s Bright Beginnings series! UW-Madison Assistant Professor, Todd Newman, will join us to present on the Branding of Everything on Tuesday, September 10 at 8:00 AM at MYArts. This...
