Welcome to the AMA Madison Blog!
Follow These Tips to Thrive as a One Person (Wo)man Marketing Team
An attentive audience listened with admiration as Edessa Polzin revealed her secrets for surviving and thriving as a one (wo)man marketing team. She addressed a multi-state virtual Craft Marketing audience during the January program. In previous jobs, Edessa worked as...
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Level Up Your Website SEO and Digital Marketing – Tools and Tips
In the first Signature Speaker Series of 2021, AMA Madison hosted a virtual presentation from Vince Rose, Director of Digital Marketing and CRM Solutions at Earthling Interactive, who walked us through how to get started with SEO, digital marketing and CRM (Customer...
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Level Up Your Website SEO and Digital Marketing – Tools and Tips
When it comes to streamlining your processes and making your job easier, marketers have no shortage of tools and technologies to choose from. But that’s the tough part. Which free tools actually offer value and which paid services are worthy of your limited budget?...
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2020 Marketing in Review: What worked (and what didn’t)
If there's one word that describes 2020 for marketers, it's PIVOT! That term frequently came up at December’s virtual Craft Marketing session. Ideas flew throughout the virtual space as attendees reflected on their year of change during the open forum. Steve Mintz,...
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Time to Get SaaSy: The One (Wo)Man Marketing Team Survival Guide
Get ready to rock the new year with AMA Madison's virtual Craft Marketing on Jan. 26, 2021. Edessa Polzin of Web Courseworks will present "Getting SaaSy: The One (Wo)Man Marketing Team Survival Guide." The free virtual presentation begins at 4 p.m. with networking....
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How One Savvy Dude Leverages Podcasting and Digital Marketing
AMA Madison’s popular Craft Marketing staged a special podcast at the November session. Greg Mischio of Winbound interviewed Chris Luecke, the popular − and savvy − host of Manufacturing Happy Hour. The duo kept virtual attendees entertained as they learned why Chris...
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Salesperson 2.0: How One Savvy Sales Dude is Leveraging Podcasting and Digital Marketing
AMA Madison’s virtual Craft Marketing Series continues with a unique event on Nov. 17, 2020. We’ll conduct a live podcasting session with Chris Luecke, host of the podcast and video series, Manufacturing Happy Hour. The virtual presentation begins at 4 p.m. with...
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Building a LinkedIn Profile That Attracts Jobs, Leads and Joy
Jared J. Wiese brought a ton of energy and enthusiasm to another international crowd at AMA Madison’s October virtual Craft Marketing event. His presentation on “How to Build a LinkedIn Profile that Attracts Jobs, Leads & Joy” offered strategies to get you seen,...
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Delivering low-cost, high impact marketing for nonprofits
When Rowan Childs discovered a literacy gap for youth in the Madison area, she acted and founded the Madison Reading project. And now, because of her efforts, thousands of children enjoy reading new books at home and in their classrooms Rowan Childs is the founder...
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2020 AMA Virtual Conference Says “Yes, And”
The 2020 AMA Madison Annual conference was supposed to be at the Park Hotel on the square, with views of the capitol building and a lively downtown vibe. Instead, the conference — like so many others this year — had to make a change. No more breakfast sessions, no...
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