Welcome to the AMA Madison Blog!
The Top 10 Marketing Takeaway Countdown: 2024 in Review
2024 has been a stacked year at AMA-Madison. Across 10 events—including workshops, panels, and interactive presentations—we've welcomed 19 marketing experts who generously shared their ideas and experiences. And along the way, we've had countless meaningful...
8 AI Tips for Marketers You Probably Haven’t Tried
As AI continues to barrel towards change, there’s always a new AI use case (more like many) for marketers to try. That’s why the team at AMA-Madison teamed up with AMA-Milwaukee, and AMA of Northeast Wisconsin to arrange an AI-focused panel session featuring three...
Navigating the Landscape of AI
For the first time, AMA-Madison is teaming up with AMA-Milwaukee and AMA-Northeast Wisconsin for an extra special online lunch n learn on Thursday, November 7. And whether you're brand new to AI or well along into your AI journey, it's a can't-miss. We've brought...
How to Amplify Your Business with Podcasting: (Almost) Everything You Need to Know
If you’re looking to start a podcast for your business, you’re probably already aware of how involved this process can be. It can be daunting to know where to even begin. That’s why AMA-Madison’s October event focused on podcasting for beginners, tapping into the...
The Podcast Playbook: Growing Your Listener Base
Looking for a way to both level up your marketing and chill out with your fellow marketers after work? Join us for the first installment in the AMA After Hours series on Tuesday, October 1 at the downtown Madison coworking space 100State, where we'll be diving into...
Science Has a Marketing Problem: The Branding of Science (And What All Marketers Can Learn)
Branding is everywhere. It’s in the obvious places—your favorite candy bar, that pair of shoes you love, or the ad you skipped on YouTube. But it also extends beyond physical products, even concepts like science. In the case of science, the way it’s perceived by the...
The Branding of Everything
Join your fellow marketing professionals for the first installment in AMA's Bright Beginnings series! UW-Madison Assistant Professor, Todd Newman, will join us to present on the Branding of Everything on Tuesday, September 10 at 8:00 AM at MYArts. This month's event...
Networking That Works
In marketing, it’s all about maximizing. Maximizing reach, maximizing brand voice, maximizing audience share… you know the drill. The same goes for networking. To take your marketing career to the next level, you need to maximize the heck out of your network — both...
Season Launch Party: What to Expect from AMA-Madison in 2024-2025
It's official: AMA-Madison's triumphant return with the 2024-2025 season is right around the corner! We're kicking it off with a Season Launch Party coming up on Wednesday, August 14 from 4:30-6:30 PM at KARBEN4. Not only will there be the opportunity to network with...
AI Day: Celebrating Progress and Navigating the Future
Ready or Not, it’s AI Day Happy Artificial Intelligence Appreciation Day! Assuming today is July 16. And assuming you actually do appreciate it. Because not everybody does. Some don’t give it much love because they’re not quite sure what AI really is or what...
5 Ways AMA Madison Can Elevate Your Marketing Career
Ready to take the next big step in your marketing career but not sure where to start? Well then step right up to AMA Madison! It’s a fact: Madison is home to some of the most creative and innovative thinkers and doers in the entire country. From startups to globally...
Belonging Matters: How Greater Madison Turned Community Connections and Immersive Experiences into Brand Success
In 2017, Erik Greenfield, Communications Manager for the Greater Madison Chamber of Commerce, conducted a survey that found that a staggering 70% of respondents had no brand awareness of Madison whatsoever. While positive awareness was their goal, they viewed this...