The modern buyer journey is basically just a squiggly line. That might sound like a strange conclusion in our world of linear marketing flowcharts and funnels, but just think about it: Before you make a purchase, you probably don’t usually go from realizing you need a...
Craft Marketing is back with another event full of valuable insights and networking. This time, Dave Florin, CEO/Partner at Hiebing, will be presenting at Thirsty Goat on February 27, 2024. This month, we will explore the how and why of story stacking.
If you aren’t taking full advantage of marketing funnels, email automation, and lead magnets, you’re losing out on business. These three marketing powerhouses have the potential to gain you customers by helping you: Drive consistent leads that turn into sales...
In today’s rapidly evolving marketing landscape, it’s crucial for professionals to stay ahead of the curve. A fantastic start: Learning from the wisdom of other marketers. This blog post offers valuable insights from three seasoned marketing experts who...
Next week, January 16, join the AMA Madison community of marketers for a morning of learning at our virtual New Year’s Marketing Workshop! This workshop features sessions by Laura Hulleman, Karen Baker, and Peter Prodromou: 9:00 – AMA Welcome; Carrie Brown...