Navigating the waters of an experiential strategy is hard enough, but what happens when you build an experiential plan that is social-first rather than social-as-an-afterthought? Discover key learnings from executing a multi-channel experiential campaign and why swimming with sharks (literally) is always a good idea.
An award-winning creative focused on results-driven ideas, Josh uses his experience and passion to lead the strategy, creative development, and activation of multi-platform campaigns for several of the world’s biggest brands as VP, Digital and Brand Marketing at Switch in St. Louis, Missouri. Switch creates meaningful experiences that entertain, engage, and educate, creating a lasting impression and ongoing relationship between consumers and brands.
Our recent Q&A with Josh offers insights into what attendees will learn at his session.
Q: What do you expect the audience to take away from your presentation?
A: Creating engaging social media content for your brand takes a lot of planning and shouldn’t be a channel by itself, but rather something that is integrated into every piece of marketing a brand does. It is important to make social media a part of the experiential planning process to create a program with a content loop that uses social to drive events, and events to drive content for social.
Q: What is holding companies back from doing what you advocate?
A: The biggest hurdle most companies have is segregated stakeholders. Social media is run by one person, while events are run by another person, and retail is run by another person, and traditional media is run by another person, and digital might be run by another person. These parties don’t always talk and work together, especially if each is managing their own budget.
Q: What will companies gain from what you are advocating?
A: A more integrated campaign that will communicate the same thing in channel-specific ways no matter how or where the target audience engages with that brand.
Q: If you weren’t engaged in your current career, what would you be doing instead?
A: Stay-at-home dad
Q: What is a hobby you enjoy?
A: Physical activities, especially sports. I enjoy competition.
Q: What is your favorite travel destination?
A: Any place I haven’t been before. I also enjoy big cities and exploring everything they have to offer vs. quiet and secluded.
Q: What is a fun fact about you?
A: I love dance movies.
Join AMA Madison, Josh Kell, and other marketing thought leaders at our 2020 Virtual Annual Conference! Learn more and register at AMA Madison – Renew with Intention.