Our 2019 Annual Conference “Elevate with Authenticity” is right around the corner on Thursday, September 26th at the Park Hotel in beautiful downtown Madison, WI.
Haven’t registered yet? Here is a sneak peek of one of our talented speakers Daniel Lemin to give you a taste of what you can expect from our conference.
Daniel Lemin is a startup co-founder, trusted advisor, and best-selling author on reputation management, digital marketing, and social media customer service. As an early member of Google’s global communications team, Daniel led product launches in North America, EMEA, and the Asia Pacific, and edited the Google Zeitgeist weekly research report featured in more than 40 markets worldwide.
Daniel regularly provides expert commentary on high-profile TV shows and publications such as the New York Times, USA Today, CBS Radio, and Fox News.
What do you expect the audience to take away from your presentation, “Talk Triggers: Word of Mouth”?
A concrete grasp on why Word of Mouth Marketing (WOMM) matters more now than ever, and a better understanding of the specific system to ignite it.
What is holding companies back from effectively using Word of Mouth Marketing?
Word of Mouth Marketing has always mattered. Even Marco Polo was a word of mouth influencer. The stories he told about his experience in China inspired an entire generation of world explorers. Word of mouth is responsible for almost 20 percent of product purchases. So why don’t companies have a strategy? Many companies assume if they’re good at what they do, it will happen. It does not. It needs a catalyst. Because it was harder to measure than other forms of marketing, for many years, companies overlooked it. Now, it may just be the best remaining way to grow a brand.
What is the biggest opportunity companies to benefit from Word of Mouth Marketing?
Word of mouth has many benefits to the business: bottom-line growth, loyalty, retention, and brand equity. But perhaps the most urgent reason is this: a Gartner Group study found that 80 percent of your future revenue will come from just 20 percent of your existing customers. And, by 2020, people will be basing their purchases on customer experience rather than price or quality. Simply being “good” in your category is not enough to ignite conversation among the group of customers who matter most.
If you were not engaged in your current career, what would you be doing instead?
Spending time with animals, starting with my cocker spaniel rescue, Truman. He’s not the easiest customer in the world, but he has remained the most loyal!
What is your favorite pizza?
Less is more with me. A simple, well-done Margherita pizza is sublime. But I do not stand on principle – pizza is one of my three favorite foods. Catch me in Madison, and I’ll tell you the other two.
What is your favorite travel destination?
To me, there are three reasons to travel: sun, food, and beach. Hawaii ranks highly (Oahu is my spirit island). Same for Mexico, the Mediterranean in late summer and Rio.
What is a fun fact about you?
Travel is a big part of my life. I’ve been to 52 countries, but that’s just 23% of the world. Still a lot of traveling left!