In addition to career skills and professional network development offered within our local marketing community (watch the space below for upcoming events), the AMA provides a broad range of virtual opportunities to learn and grow. See virtual training offered by AMA, or search learning by topic.

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  • Managing From the Middle: A Marketing Manager’s Guide to Success

    MYArts 1055 E Mifflin St, Madison, United States

    As a marketing manager, you’re caught between executive demands and team realities - it’s like being the filling in a particularly challenging sandwich. Drawing from the new AMA skills research, this interactive session provides practical frameworks and real-world strategies for effectively managing both up and down. You’ll walk away with actionable templates for communicating with […]

  • Madison B2B Lead-Generation Workshop

    Capital Brewery 7734 Terrace Ave., Middleton, WI, United States

    More leads. Better leads. A strategy that works. B2B marketers are measured by results—usually the leads they generate. If you’re ready to increase lead volume and quality in 2025, the Madison B2B Lead-Generation Workshop is your opportunity to build a bulletproof strategy in just four hours. Hosted by Brilliant Metrics, this hands-on workshop will walk […]

  • The Power of Difference: Creating Inclusive Marketing

    MYArts 1055 E Mifflin St, Madison, United States

    Inclusive marketing goes beyond imagery. It’s about building equitable, resonant campaigns that reflect real people, in their voices. Join a dynamic panel featuring Lorissa Banuelos, Aria Childers, Ryan Haack, and Bianca Martin as they dive into actionable strategies for meaningful inclusion in marketing and team-building. What You’ll Learn: Going beyond visuals – Integrate diverse voices […]

  • Marketing Insights from UW Carbone Cancer Center

    MYArts 1055 E Mifflin St, Madison, United States

    Marketing a cause is just as strategic as marketing a product—except now, you’re selling impact, emotion, and sometimes, hope itself. How do you craft messaging that moves people to action, navigate sensitive topics with care, and adapt to shifting political and funding landscapes? Join Craig Robida, External Relations Manager for the UW Carbone Cancer Center, […]

  • Branding in the Age of AI: Balancing Innovation with Identity

    Online

    Join Wisconsin’s marketing community for a unique collaborative event hosted by all three of the state’s AMA chapters—Madison, Milwaukee, and Northeast Wisconsin. AI is transforming marketing by streamlining processes, analyzing data at scale, and personalizing customer experiences. While these advancements offer significant advantages, they also raise an important question: Is branding being sidelined in favor of […]

  • Hello Summer: Schmooze & Social

    Capital Brewery 7734 Terrace Ave., Middleton, WI, United States

    Sun’s out, marketers out! Join AMA Madison for an easygoing evening of fresh air, cold drinks, and warmer connections at our Hello Summer: Schmooze & Social. We’re heading to Capital Brewery’s Bier Garten to kick off the summer season the Madison way—low pressure, good vibes, and surrounded by your favorite people. Come hang with fellow marketers, […]

    Free

  • Sip & Shine Summer Social

    Quivey's Grove 6261 Nesbitt Road, Fitchburg, WI, United States

    As summer winds down, we’re hosting a relaxed outdoor gathering to celebrate the community we’ve built together. Sip & Shine Summer Social 🗓️ Tuesday, August 26 ⏰ 5–7 pm 📍 Quivey’s Grove Come as you are—no speeches, no stress. Just a chance to unwind, share ideas, and connect with your local AMA Madison chapter. It’s […]

  • The 5 Things Brands Get Wrong on Their Website

    MYArts 1055 E Mifflin St, Madison, United States

    Your website might be quietly sabotaging your brand without you realizing it. Join John Huston (Creative Director, Huston Design) and Steve Mintz (Business Development & Marketing, Huston Design) as they uncover the five biggest mistakes brands make online. From typography disasters and self-centered storytelling to mismatched imagery and weak calls to action, they’ll show how small slip-ups can cost […]

  • How Research Fuels Stories That Build Brands

    From Insights to Impact: How Research Fuels Stories That Build Brands

    Goodman Community Center - Iron Works 149 Waubesa Street, Madison, WI

    Great brands start with insight—and come alive through story. Join Jeff McCarthy (CMO of the Year, Bank Five Nine), Kelli Betsinger (Decision Point), and Dave & Michael Neelsen (StoryFirst Media Group) as they show how research fuels storytelling to drive strategy, inspire action, and build lasting connections. Event Details Date: Tuesday, October 7, 2025 Time: […]

  • 2025 Snowflake Soiree

    Sylvee 25 South Livingston Street, Madison, United States

    ❄️ Join Us for the 2nd Annual Snowflake Soirée: A Holiday Collaboration Event! ❄️ Tis the season to mingle and jingle! The Snowflake Soirée is back—and it’s your chance to make merry with Madison’s marketing and communication pros. Whether you’re looking to grow your network, spark a collaboration or just have fun, this festive evening […]

    $17.85