Join Wisconsin’s marketing community for a unique collaborative event hosted by all three of the state’s AMA chapters—Madison, Milwaukee, and Northeast Wisconsin.

AI is transforming marketing by streamlining processes, analyzing data at scale, and personalizing customer experiences. While these advancements offer significant advantages, they also raise an important question: Is branding being sidelined in favor of short-term performance marketing?

According to Nielsen’s 2024 Annual Marketing Report, there is a growing disconnect between marketing tactics and KPIs. The report highlights that while long-term brand equity and full-funnel ROI are critical for sustainable growth, 70 percent of marketers still plan to prioritize performance marketing over brand-building initiatives. This shift risks undervaluing the role of brand identity in consumer trust, loyalty, and differentiation—elements that AI alone cannot manufacture.

This session will explore:

• How AI is reshaping branding and marketing strategies, for better or worse
• The risks of over-prioritizing performance marketing at the expense of long-term brand value
• Why brand consistency, trust, and authenticity are even more critical in an AI-driven world
• Practical strategies to align marketing tactics with KPIs that support both short-term success and long-term brand equity

Marketing leaders, business strategists, and brand builders will gain insights into how to leverage AI without losing the human creativity, storytelling, and emotional resonance that define strong brands.

Reserve your seat and join the conversation on how to balance AI’s efficiencies with branding that lasts.
Register below or sign up directly on TixTree.

About AMA Wisconsin Chapters

Wisconsin’s AMA chapters are united in supporting marketing professionals statewide with resources, connections, and opportunities to grow at every stage of their careers.

• AMA Milwaukee supports marketing professionals across the Milwaukee area by offering educational programs, networking events, and career development to help members grow and thrive in their field.
• AMA Northeast Wisconsin connects marketers in the region through valuable learning experiences, peer collaboration, and resources designed to advance members’ careers and skillsets.
• AMA Madison delivers engaging programming, professional insights, and a welcoming community that empowers members at every stage of their marketing journey.

About Our Speakers

Emilie DiFranco
VP Marketing, Marketri

Chad Dern
VP Marketing, Steinhafels

Alex Martinez
CEO of MartiniWorks & Founder of MetaMartini