Join Patrick Campion, EVP and Partner at Fame Sport, for a session that breaks down what next-level sports partnerships really look like.

Logos in stadiums are not a strategy. They are wallpaper. And fans stopped noticing wallpaper a long time ago.

If you want to understand what real sports engagement looks like, you need to hear from someone who has actually done it at scale.

That someone is Patrick Campion, EVP and Partner at Fame Sport, and one of the sharpest minds in the industry when it comes to turning sports partnerships into something fans actually care about.

Patrick has built meaningful brand moments across REI, Caribou Coffee, SuperValu, Sleep Number, and NFL partnerships that did more than generate impressions. They generated impact. His work goes far beyond visibility and focuses on creating experiences that connect with fans in authentic, memorable ways.

On January 29, Patrick will break down the difference between being visible and being valuable in the sports world.

If your current partnership strategy could be summarized as logo placement plus a prayer, this session is for you. And if you want to do more with sports marketing but are not sure how to get there, this session will help you rethink what is possible.

This virtual session is presented jointly by the AMA Milwaukee, AMA Madison, and AMA Northeast Wisconsin chapters.

Pricing
AMA members attend free.
Non-members: $10.

REGISTER TODAY