Marketing a cause is just as strategic as marketing a product—except now, you’re selling impact, emotion, and sometimes, hope itself. How do you craft messaging that moves people to action, navigate sensitive topics with care, and adapt to shifting political and funding landscapes?

Join Craig Robida, External Relations Manager for the UW Carbone Cancer Center, as he breaks down the nuances of nonprofit and cause-driven marketing. Expect real-world insights, candid stories, and practical tips you can use to make your next campaign a powerhouse of purpose.

What You’ll Learn:

• Audience-Driven Messaging – How to tailor your messaging for different stakeholders and define what success looks like.
• Sales Strategies for Nonprofits – Translating traditional sales tactics into engagement-boosting fundraising strategies.
• Navigating Sensitive Topics – Three essential strategies for handling tough conversations with authenticity and credibility.
• Adapting to the Political Climate – How changes in leadership impact nonprofit communications, diversity messaging, and funding.
• Best Practices for Cause & Fundraising Campaigns – A high-impact guide to crafting compelling appeals and building long-term donor relationships.

Enhance your marketing expertise as the workday winds down with AMA Madison After Hours! Register today!

Schedule:

• 4:00 pm – Doors Open & Networking
• 4:30 pm – Program Begins
• 5:30 pm – Conclusion and Continued Networking

Register:

Register below or register directly on TixTree!

Conveniently located at the E Washington at S Ingersoll stop on the A/B line. Plan your route at Madison Metro Transit.

About Our Speaker

Craig Robida
External Relations Manager, UW Carbone Cancer Center

Craig Robida has served as External Relations Manager for the University of Wisconsin Carbone Cancer Center for 25 years. He works closely with a marketing team to align branding, development and organizational needs. Much of his position is focused on marketing toward fundraising, educational and reputational awareness. Each professional day is different, and he wouldn’t have it any other way!  Previously, he was the Marketing Director for the Madison Symphony Orchestra and Public Relations Director for Agrace HospiceCare Inc. He resides in Madison with his wife, Teri, a book editor for American Girl, and their daughter, Celia.  When not working, Craig enjoys live performances of any kind, reading a good psychological thriller, and adventures with the ladies in his life.

Thanks to our sponsor Spoken Frame Media.