AMA Madison’s Bright Beginnings Series presents…

“From Functional to Fabulous: Marketing Everyday Products” is your backstage pass to the magic of Madison’s top marketers with a panel that will include Lindsey Ojeda, Jessica Wagner, and more! These local pros have turned everything from sheet metal to energy efficiency into objects of obsession. Join us to find out how they sprinkle their marketing fairy dust on the mundane and the marvelously specific—and walk away with tips that’ll make your next campaign anything but basic.

Attendee takeaways:

1. How to uncover the secret sauce for making everything from food chemicals to healthcare machines irresistibly cool
2. Learn how to find your audience—even when your product is so niche it practically needs its own subreddit
3. Steal genius-level ideas from successful campaigns that took products from “meh” to “must-have”

Event Details

Schedule:

• 8:00 am – Doors Open
• 8:30 am – Program Begins

Location: MYArts, 1055 E Mifflin St, Madison, WI 53703

Cost:

• $10 for AMA Members
• $25 for non-members
• $5 for Students

Sponsored by Spoken Frame Media

AMA Members: Check your emails for your member code. If you have any questions, please contact madison@amamadison.org.

Bonus: Includes continental breakfast, coffee and juice

Conveniently located at the E Washington at S Ingersoll stop on the A/B line. Plan your route at Madison Metro Transit.

See our cancellation policy for details.

Having trouble viewing the ticket module, visit register here.

About our Speakers

Lindsay Ojeda

Lindsay Ojeda is a dynamic marketing and business development professional with a proven track record of identifying and capitalizing on opportunities that drive revenue growth through innovative strategies and data-driven decisions. Currently serving as Director of Marketing and New Business Leads at Maysteel, Lindsay excels in aligning marketing efforts with overarching business objectives and a customer-centric approach to deliver measurable results.

With a strong background in lead generation, new business development, sales enablement, branding, and relationship management, Lindsay is dedicated to helping organizations thrive in competitive markets. Her expertise spans key areas such as B2B marketing, digital transformation, sales enablement strategy, and market positioning, making her a trusted advisor and thought leader.

Jessica Wagner, MBA, PCM

Jessica Wagner is the Associate Director of Marketing at Michaels Energy, where she leads the development and execution of strategic marketing and communications programs that advance the organization’s mission of a clean energy future. With nearly 20 years of experience, she specializes in designing, optimizing, and measuring multichannel campaigns that engage diverse audiences nationwide. A certified marketing professional, Jessica excels in marketing communications, events, social networking, and digital analytics. She has a proven track record of building business partnerships, streamlining processes, and implementing innovative solutions to enhance operational efficiency. A natural leader, Jessica is skilled at building high-performing teams and aligning stakeholders to achieve complex business goals through impactful marketing initiatives.

Sponsored By