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Feb 14, 2022

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American Marketing Association Madison Chapter

Marketing News

Can Companies Create a Machine That Feels and Cares? Using Generative AI to Provide Empathetic Customer Care
How to Measure the ROI of Your Brand: 7 Important Metrics

AMA Academic Journals

Journal of Marketing
Journal of Marketing Research
Journal of Public Policy & Marketing
Journal of International Marketing
Journal of Interactive Marketing

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Madison, WI 53713

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