Craft Marketing

Meet, Mix, and Mingle with Madison’s Top Marketers

network with other professionals and marketing leaders in the city

From Belong to Be Madison

Discover talent attraction strategies with Erik from the Chamber of Commerce, then celebrate Craft Marketing’s legacy.

Tuesday, APR 30, 2024 | 4:00 PM

Making Waves: Creating Lake Ridge Bank’s New Brand

Rebranding can be complicated. Hear from Lake Ridge Bank’s President on their journey of combining two brands into a single new identity.

Tuesday, MAR 26, 2024 | 4:00 PM

Story Stacking: Build your brand story throughout the customer journey

Story Stacking is a target driven approach to planning in an ever-evolving marketing landscape. Being a target driven landscape, one singular campaign is no longer as impactful. So instead, we stack our brand story all along the consumer journey. Not only are there many different platforms to meet audiences, but consumers are more in control of the type of content they see. Brands need to create meaningful content to stack brand story organically.

Tuesday, FEB 27, 2024 | 4:00 PM

30

JAN

Lead Magnets, Marketing Funnels, and Email Automation – Why They Matter

This presentation from experienced digital marketing agency owner Eagan Heath will teach you the how and why of lead magnets, marketing funnels, and email automation. By the end, you’ll know why your company needs more and better lead magnets, how to create them, what they should be, and how to build them.

Tuesday, JAN. 30, 2024 | 4:00 PM

28

NOV

Increasing Sales with Targeted B2B Marketing Efforts

Tuesday, NOV. 28, 2023 | 4:00 PM

Marketing can, and should, directly impact sales and positively impact your organization’s bottom line. In this session, we will cover topics such as identifying target markets, the right channels to reach them, creating effective marketing messages, and measuring the success of marketing efforts.

24

OCT

Feedback-Driven Growth: Harnessing Customer Insights for Marketing Success

Tuesday, Oct. 24, 2023 | 4:00 PM

Whether you’re just starting or looking to take your customer feedback strategy to the next level, this event will help you unlock the secrets to leveraging customer testimonials, references and feedback in your B2B (or B2C!) marketing.

26

SEPT

Is A.I. Your Friend or Foe for Your Writing Project?

Tuesday, Sept. 26, 2023 |4:00 PM

What is ChatGPT going to mean for the development of your marketing materials? Leslie Blaize, a freelance writer, will share ideas for maximizing the benefits of this A.I. tool.

Want to become a Craft Marketing Partner?

Put your brand in front of Madison marketers who are ready to network in a casual, stress-free atmosphere.

About Partnerships