Grant Gooding, PROOF, revealed how focus groups and customer interviews can sabotage marketing at AMA Madison’s Craft Marketing presentation on July 27th. In his presentation, Grant broke down five reasons for this phenomenon and shared alternative strategies that...
The 2020 AMA Madison Annual conference was supposed to be at the Park Hotel on the square, with views of the capitol building and a lively downtown vibe. Instead, the conference — like so many others this year — had to make a change. No more breakfast sessions, no...
AMA Madison is excited to present a new evening event for marketers called Craft Marketing. Our first event will be January 30 at the Ale Asylum, and Greg Mischio of Winbound will present “How to Make Every Piece of Website Content Kick Butt (and Literally Take...
By Greg Mischio At our October AMA Madison luncheon, Jake Athey and Nina Brakel-Schutt of Widen presented on their Connectivity Research. While they shared their study’s findings, the true message Jake and Nina had for marketers was the value of proprietary research....
