Welcome to the AMA Madison Blog!
Flipping the switch: How working “in-person” provides surprising new efficiencies for marketers
By Greg Mischio Automation. Project management software. Email. All these tools are supposed to make creating marketing deliverables fast and easy right? Candy Phelps of Bizzy Bizzy shares with us why this isn’t always the case, and gives a sneak peak of her January 9...
Widen’s Connectivity Research Provides More Value Than Meets the Eye
By Greg Mischio At our October AMA Madison luncheon, Jake Athey and Nina Brakel-Schutt of Widen presented on their Connectivity Research. While they shared their study’s findings, the true message Jake and Nina had for marketers was the value of proprietary research....