AMA Madison’s 2021 Annual Conference
Thursday, September 30 | 12:00 p.m. – 6:15 p.m.

As marketers, we understand the power of community. A more committed community around your brand will share socially and be your best ambassadors. They will create content that resonates with those they influence on a greater scale than anything your brand can create.

At the 2021 AMA Madison Annual Conference: Power of Community, learn about the importance of community for your brand and how to leverage that power to grow revenue, satisfaction, loyalty and retention.

This half-day, virtual conference is filled with 8 sessions tailored to help you increase satisfaction and loyalty, create raving fans, and drive referrals for your brand.

Agenda

 

  • 12:00 – 12:10 Opening Remarks
  • 12:10 – 12:40 Opening Keynote: Allison Summers
    • Amazing Founders Building Community For Their Brands
  • 12:40 – 1:25 Workshop 1: Scott Brinker
    • 5 Martech trends you need to know today to get ahead in the next decade
  • 1:25 – 1:40 15-Minute Break
  • 1:40 – 2:25 Workshop 2: George Hanson
    • Panera Bread’s Recipe for Personalization 2.0
  • 2:25 – 2:40 15-Minute Break
  • 2:40 – 3:20 Breakout Session 1-A: Aaron Templer
    • Leading in a Social World
  • 2:40 – 3:20 Breakout Session 1-B: Sarah Hurley
    • Low Cost Ideas For Marketing in Your Community
  • 3:20 – 3:25 5-Minute Break
  • 3:25 – 4:05 Breakout Session 2-A: Greg Kihlstrom
    • The Agile Brand: Creating authentic relationships between companies and their customers
  • 3:25 – 4:05 Breakout Session 2-B: Geno Church
    • Community Mythology
  • 4:05 – 4:10 5-Minute Break
  • 4:10 – 4:50 Closing Keynote: Ginger Johnson
    • Life Powered By Connection
  • 4:50 – 5:00 Closing Remarks
  • 5:00 – 6:15 Virtual Happy Hour, Networking & Door Prizes