Moving Marketing Forward

Upcoming Events

Monthly lunch programs. Mixers. Special events. Annual Conference. AMA offers many ways to meet with and learn from your peers.

Join The AMA

Gain access to resources, education, networking, and volunteer opportunities to help move your career forward.  

Volunteer

Grow your skill set and your network helping to deliver top-notch education and resources to the Madison marketing community.

Ask the Expert

We’re tapping into local marketing experts to answer the burning questions you have. Fill out the form to submit your question to the AMA team.

The American Marketing Association (AMA) is the essential community for marketers. Join to enjoy discounts to all programs, exclusive access to career building content, and chapter leadership opportunities.

 

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AMA Madison’s Signature Speaker Series in December brings to you a panel discussion for the very first time.

Join us on December 11, 2018 at the Madison Marriott West and hear from some of the leading non-profits – Red Cross, United Way of Dane County and Easter Seals of Wisconsin.

Non-profit marketing has changed significantly over the last decade. Marketing is no more an additional ‘task’ performed by savvy fund-raising experts. Today, non-profit branding experts use stories to create powerful emotional connections. One of the biggest differentiators in a non-profit content strategy is a true mission – a reason for existing that doesn’t boil down to “sell something”.

On the flip side, non-profits are also limited by budgets and short attention spans, when potential donors are overwhelmed with requests for money on social media, crowdfunding sites and other digital platforms.

How do non-profits achieve this balance? What can for-profit businesses learn from the non-profit marketer’s handbook?

Our panel of marketers from some of the leading non-profits will give you some ‘profitable’ food for thought.

What You Can Expect:

  • Understand how these leading non-profits use stories to create and sustain powerful emotional connections
  • Learn strategies you can use to make your for-profit brand resonate more with audiences
  • Hear about the challenges faced and how they have been overcome

Click Here to learn more.

AMA Madison’s Craft Marketing Series continues on December 18, 2018 when Amber Swenor of Strategic Partners Marketing presents “How to Adapt Your Marketing for the Experience Era.”

We’re headed to Vintage Brewing on Whitney Way for our November event, which is just $7 for members of AMA Madison, and $10 for non-members. Admission includes one drink ticket.

Register soon—only 35 spots are available and this monthly event sells out fast!

Many thanks to our Craft Marketing sponsor, Winbound, for coordinating this great event.

About the Presentation

Over the last 20+ years, we’ve been experiencing the information technology revolution; becoming empowered to seek out information, available at our fingertips. But a change is happening… People no longer think of the internet, or a greatly designed and easy to navigate website, as a luxury, it’s simply an expectation.

Today, it’s not enough for your business to simply provide information online; your brand needs to stand for something, evoke emotion ,and take the customer on a journey. Enter: The Experience Era. Customers now desire a brand experience; to be engaged in meaningful customer journeys. In this talk, Amber will show you simple changes and new tactics that you can implement in your marketing to ensure that your brand is marketing effectively, for the era that you’re in.

Click Here to learn more.

Connect, Engage, and Grow

The Madison chapter of the AMA is one of more than 70 professional AMA chapters across the nation. Founded in 1937, the AMA is the #1 association serving the marketing community and the national resource to today’s Marketers. It is the only association helping to guide the business discipline of Marketing – through conferences, publications, an on-line information center, and through local networking and education programming. Learn more and join today.

AMA Madison Sponsorship

An AMA Madison sponsorship is a marketing investment that provides you with access to Madison’s professional marketers.
Marketers talk – When you put your brand and your value propositions in front of Madison marketers, you gain exposure with the most aggressive promoters in the area: People who make purchasing recommendations and marketing decisions for their companies, and who promote what they love to colleagues via social media and word-of-mouth. Contact us to learn more.

Please Support Our Generous Sponsors!

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