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GDPR: Are Your Marketing Efforts in Compliance?

Alliant Energy Center (Exhibition Hall) | 1919 Alliant Energy Center Way | Madison, WI 53713

Tue, April 10, 2018 | 11:30 AM – 1:00 PM CDT

Marketers: Have you heard of GDPR? Do you know why it’s important to you?

The compliance deadline for GDPR, or General Data Privacy Regulation, is quickly approaching at the end of May. At our April luncheon, Jamie Madison of ActiveCampaign will discuss what the new requirements mean for marketers and businesses.

The legislation will have a big impact on the way marketers approach their work and how organizations obtain, store, manage, and process the personal data of EU citizens.

While Jamie will not be providing legal advice, the presentation aims to inform you how to be compliant.

What you can expect:

– Changes that need to occur based on research

– What you should be thinking about to make sure your organization is compliant

– Insights from Jamie (a marketer at a marketing automation software company) – what she’s thinking about to protect her customers

About the presenter
Jamie Madison is the instructional content lead at ActiveCampaign, a SaaS marketing automation platform that helps businesses meaningfully connect and engage with their customers. She’s responsible for educating employees and customers on features, functionality, and marketing best practices as it relates to the ActiveCampaign platform.

Prior to joining ActiveCampaign, Jamie worked at an IT Infrastructure company where she was the Director of Marketing. She received her Bachelor of Science Degree from the Medill School of Journalism at Northwestern University in Chicago.

Connect, Engage, and Grow

The Madison chapter of the AMA is one of more than 70 professional AMA chapters across the nation. Founded in 1937, the AMA is the #1 association serving the marketing community and the national resource to today’s Marketers. It is the only association helping to guide the business discipline of Marketing – through conferences, publications, an on-line information center, and through local networking and education programming. Learn more and join today.

AMA Madison Sponsorship

An AMA Madison sponsorship is a marketing investment that provides you with access to Madison’s professional marketers.
Marketers talk – When you put your brand and your value propositions in front of Madison marketers, you gain exposure with the most aggressive promoters in the area: People who make purchasing recommendations and marketing decisions for their companies, and who promote what they love to colleagues via social media and word-of-mouth. Contact us to learn more.

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