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“Experience Design:” A New Mindset for Understanding Your Customers

Industrious Madison | 25 West Main Street Madison, WI 53703

Tue, May 8, 2018 | 11:30 AM – 1:00 PM CDT

Want to provide a unique customer experience? Start creating products with your customers and their experience in mind!

On May 8, Kavitha Krishnan, Senior User Experience Strategist at Mattel (American Girl), will help us understand the term “Experience Design.” To do so, we need to look at what experiences really are. Technically, experience can be described as “the sensation of change, the alteration of environment, and the things we can perceive.”

In order to see something new, you have to not see something else – and that is the basis of experience design!

What you can expect:

  • Learn about user experience (UX) design and how to create a distinct competitive advantage
  • Understand the UX maturity model and identify your organization’s maturity model
  • Better understand how experience design can be used to market inexpensively and effectively, create a sense of loyalty, and influence purchase decisions

Join us on May 8 for our last Signature Speaker Series luncheon of the programming year. We will resume our monthly lunceons again in the fall.

About Kavitha
Kavitha Krishnan is a passionate UX professional who enjoys solving problems, organizing information, and designing interactions. Currently, she is a Senior UX Strategist with Mattel, Inc. in Madison, having also worked for companies like EMC Corporation, Dell, SmartBear, CUNA Mutual Group, and American Family Insurance.

Kavitha has a Master’s Degree in Computer Applications and worked as a software programmer before entering the magical world of UX. She also has Master’s Degrees in Engineering Management (from Tufts University) and in Human Factors in Information Design from Bentley University. She organizes an annual Design conference called “Better By Design” in Madison, and recently formed a local chapter for “Ladies that UX” in Madison.

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The Madison chapter of the AMA is one of more than 70 professional AMA chapters across the nation. Founded in 1937, the AMA is the #1 association serving the marketing community and the national resource to today’s Marketers. It is the only association helping to guide the business discipline of Marketing – through conferences, publications, an on-line information center, and through local networking and education programming. Learn more and join today.

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An AMA Madison sponsorship is a marketing investment that provides you with access to Madison’s professional marketers.
Marketers talk – When you put your brand and your value propositions in front of Madison marketers, you gain exposure with the most aggressive promoters in the area: People who make purchasing recommendations and marketing decisions for their companies, and who promote what they love to colleagues via social media and word-of-mouth. Contact us to learn more.

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