Moving Marketing Forward
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AMA Madison’s Craft Marketing Series continues on February 25, when Greg Mischio of Winbound presents “Turning Case Studies into B2B Social Proof and Top-Notch Content.” The event will be held at Vintage Brewing on Whitney Way, and tickets are just $10 for AMA members and $15 for non-members. Admission includes appetizers and your choice of either two drink tickets, or one drink ticket and one limited-edition Craft Marketing pint glass!
Register soon – limited seating is available.
About the Presentation
Case studies are one of the most valued pieces of content for B2B marketers. For prospects, they function as social proof and are part of the pre-qualification process. But they can also be re-purposed and re-positioned for top-of-the-funnel content as well. Discover top methods for getting case studies, writing ones with oomph, and how to publicize them. We’ll also describe innovative ways to gate case studies for those resistant clients.
Click Here to learn more.
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The Madison chapter of the AMA is one of more than 70 professional AMA chapters across the nation. Founded in 1937, the AMA is the #1 association serving the marketing community and the national resource to today’s Marketers. It is the only association helping to guide the business discipline of Marketing – through conferences, publications, an on-line information center, and through local networking and education programming. Learn more and join today.
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