Moving Marketing Forward
The American Marketing Association (AMA) is the essential community for marketers. Join to enjoy discounts to all programs, exclusive access to career building content, and chapter leadership opportunities.
AMA Madison’s Craft Marketing Series continues on April 30 when Chris Hofmann, Vice President of Digital Services at SeQuel Response, Inc. presents “IT’S ALIVE: Direct Mail for Digital Marketers”.
The event will be held Vintage Brewing. The event is just $7 for members of AMA Madison, and $10 for non-members. Admission includes one drink ticket and appetizers.
Register soon — only 35 spots are available!
About the Presentation
Is direct mail dead? Not according to recent trends, or digital marketing guru Neil Patel, who recently said on his blog, “Despite the belief that direct mail is dead, it couldn’t be more alive.”
Come to this presentation to learn about the factors driving the renaissance in direct mail, including Facebook’s removal of 3rd party targeting data from the platform, the inherent unreliability of programmatic targeting segments, and the growth of digital ad fraud.
The presentation will also show you how to measure direct mail online using Google Analytics and offline via matchback analysis. And if you are one of the cutting-edge marketers already riding the direct mail wave, learn how you can enhance your campaigns by integrating one-to-one, concurrent digital targeting that can lift performance by double digits.
Click Here to learn more.
Connect, Engage, and Grow
The Madison chapter of the AMA is one of more than 70 professional AMA chapters across the nation. Founded in 1937, the AMA is the #1 association serving the marketing community and the national resource to today’s Marketers. It is the only association helping to guide the business discipline of Marketing – through conferences, publications, an on-line information center, and through local networking and education programming. Learn more and join today.
AMA Madison Sponsorship
An AMA Madison sponsorship is a marketing investment that provides you with access to Madison’s professional marketers.
Marketers talk – When you put your brand and your value propositions in front of Madison marketers, you gain exposure with the most aggressive promoters in the area: People who make purchasing recommendations and marketing decisions for their companies, and who promote what they love to colleagues via social media and word-of-mouth. Contact us to learn more.