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GDPR: Are Your Marketing Efforts in Compliance?
Alliant Energy Center (Exhibition Hall) | 1919 Alliant Energy Center Way | Madison, WI 53713
Tue, April 10, 2018 | 11:30 AM – 1:00 PM CDT
Marketers: Have you heard of GDPR? Do you know why it’s important to you?
The compliance deadline for GDPR, or General Data Privacy Regulation, is quickly approaching at the end of May. At our April luncheon, Jamie Madison of ActiveCampaign will discuss what the new requirements mean for marketers and businesses.
The legislation will have a big impact on the way marketers approach their work and how organizations obtain, store, manage, and process the personal data of EU citizens.
While Jamie will not be providing legal advice, the presentation aims to inform you how to be compliant.
What you can expect:
– Changes that need to occur based on research
– What you should be thinking about to make sure your organization is compliant
– Insights from Jamie (a marketer at a marketing automation software company) – what she’s thinking about to protect her customers
About the presenter
Jamie Madison is the instructional content lead at ActiveCampaign, a SaaS marketing automation platform that helps businesses meaningfully connect and engage with their customers. She’s responsible for educating employees and customers on features, functionality, and marketing best practices as it relates to the ActiveCampaign platform.
Prior to joining ActiveCampaign, Jamie worked at an IT Infrastructure company where she was the Director of Marketing. She received her Bachelor of Science Degree from the Medill School of Journalism at Northwestern University in Chicago.
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