New location. New theme. New ideas!

We’re excited to host our best annual conference yet on Thursday, September 26, at the beautiful Park Hotel in downtown Madison! Join us for an invigorating day of top-notch presenters, thought-provoking concepts, actionable takeaways, and prime networking opportunities.

AMA Madison’s 2019 Annual Conference
Thursday, September 26 | 8:00 a.m. – 4:00 p.m.
Park Hotel | 22 S. Carroll St., Madison

Elevate with authenticity.
We’ve built our conference around this theme, which empowers you to take your marketing to the next level by telling authentic, engaging stories, leveraging word of mouth, turning loyal customers into brand ambassadors, and much more!

Save big on conference admission during our early bird sale. The following discounts are available now through August 1:

• AMA members: $125 ($60 savings)
• Non-members: $185 ($90 savings)

Check out the agenda below and stay tuned for many more updates to come!

A G E N D A:

8:00 – 8:45 Registration / Networking / Breakfast

8:45 – 9:00 Opening Remarks

9:00 – 9:30 Keynote: Roger Wolkoff
Authenticity, You, and Your Brand

9:30 – 10:40 Master Class 1: Daniel Lemin
Talk Triggers: Words of Mouth

10:40 – 10:50 Break

10:50 – 12:00 Master Class 2: Kim Brown
Centrally Human: Harness the Soul of Your Brand for the Future of Your Company

12:00 – 1:00 Lunch and Panel Discussion
Maintaining Authenticity in Times of Crisis

1:00 – 1:45 Breakout Session 1-A: Grant Gooding
Utilizing Emotional Data

Breakout Session 1-B: TBD

1:50 – 2:35 Breakout Session 2-A: Mark Michael
Customer Journey Mapping

Breakout Session 2-B: Roshelle Ritzenhauer
Designing Authentic Experiences

2:40 – 2:55 Break & Afternoon Snack

2:55 – 3:55 Closing Keynote: D.P. Knudten
Tell Your Big Story Small

3:55 – 4:00 Closing Remarks

4:00 – 5:00 Happy Hour, Networking & Door Prizes at the Park Hotel Bar