Path to CMO

Journey to Becoming a Marketing Executive

Hear from real-life marketing executives and inspire the leader in you

start your path to executive leadership

The title Chief Marketing Officer has been controversial for a while, with its popularity waning and waxing through the decades. But having a CMO can result in improved organizational performance. 

What does a Chief Marketing Officer do? What skills do you need and which tools do you have to master? More importantly, how do you become one?

This series is for marketing practitioners and marketing-adjacent professionals looking to break into the corporate executive stratosphere. Our lineup of real-life CMOs will share their journey to becoming a marketing executive, as well as the challenges and the lessons they’ve learned along the way. 

Whether you are simply curious about the role of CMO or aspire to become one yourself, this series will help prepare you for this dynamic, high-powered role.

our speakers

Shane Brossard, CMO – Travel Wisconsin

Wednesday, March 15, 2023 | 12 PM – 1 PM CT

Shane Brossard is the Chief Marketing Officer at Travel Wisconsin. Focusing on data-driven marketing approaches, Brossard aligns his marketing team, advertising agency partners and tourism industry stakeholders to execute strategic marketing plans.

Donald Polite, CMO – Skygen

Wednesday, April 19, 2023 | 12 PM – 1 PM CT

In his role as Chief Marketing Officer, Don Polite leads the marketing organization in continuing to position the company as an industry leader in driving results and innovation in health benefits technologies and solutions.

Milissa Rick, CMO – Regal Ware

Wednesday, May 17, 2023 | 12 PM – 1 PM CT