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UID:4555-1746547200-1746554400@amamadison.org
SUMMARY:Marketing Insights from UW Carbone Cancer Center
DESCRIPTION:Marketing a cause is just as strategic as marketing a product—except now\, you’re selling impact\, emotion\, and sometimes\, hope itself. How do you craft messaging that moves people to action\, navigate sensitive topics with care\, and adapt to shifting political and funding landscapes? \nJoin Craig Robida\, External Relations Manager for the UW Carbone Cancer Center\, as he breaks down the nuances of nonprofit and cause-driven marketing. Expect real-world insights\, candid stories\, and practical tips you can use to make your next campaign a powerhouse of purpose. \nWhat You’ll Learn:\n\nAudience-Driven Messaging – How to tailor your messaging for different stakeholders and define what success looks like.\nSales Strategies for Nonprofits – Translating traditional sales tactics into engagement-boosting fundraising strategies.\nNavigating Sensitive Topics – Three essential strategies for handling tough conversations with authenticity and credibility.\nAdapting to the Political Climate – How changes in leadership impact nonprofit communications\, diversity messaging\, and funding.\nBest Practices for Cause & Fundraising Campaigns – A high-impact guide to crafting compelling appeals and building long-term donor relationships.\n\n  \nEnhance your marketing expertise as the workday winds down with AMA Madison After Hours! Register today! \nSchedule:\n\n4:00 pm – Doors Open & Networking\n4:30 pm – Program Begins\n5:30 pm – Conclusion and Continued Networking\n\nRegister:\nRegister below or register directly on TixTree! \n  \n\n  \nConveniently located at the E Washington at S Ingersoll stop on the A/B line. Plan your route at Madison Metro Transit. \n  \nAbout Our Speaker\n \nCraig Robida\nExternal Relations Manager\, UW Carbone Cancer Center \nCraig Robida has served as External Relations Manager for the University of Wisconsin Carbone Cancer Center for 25 years. He works closely with a marketing team to align branding\, development and organizational needs. Much of his position is focused on marketing toward fundraising\, educational and reputational awareness. Each professional day is different\, and he wouldn’t have it any other way!  Previously\, he was the Marketing Director for the Madison Symphony Orchestra and Public Relations Director for Agrace HospiceCare Inc. He resides in Madison with his wife\, Teri\, a book editor for American Girl\, and their daughter\, Celia.  When not working\, Craig enjoys live performances of any kind\, reading a good psychological thriller\, and adventures with the ladies in his life. \n  \n  \nThanks to our sponsor Spoken Frame Media.
URL:https://amamadison.org/event/marketing-insights-carbone/
LOCATION:MYArts\, 1055 E Mifflin St\, Madison\, 53703\, United States
CATEGORIES:AMA After Hours
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CREATED:20250410T212922Z
LAST-MODIFIED:20250501T180851Z
UID:4993-1747828800-1747832400@amamadison.org
SUMMARY:Branding in the Age of AI: Balancing Innovation with Identity
DESCRIPTION:Join Wisconsin’s marketing community for a unique collaborative event hosted by all three of the state’s AMA chapters—Madison\, Milwaukee\, and Northeast Wisconsin. \nAI is transforming marketing by streamlining processes\, analyzing data at scale\, and personalizing customer experiences. While these advancements offer significant advantages\, they also raise an important question: Is branding being sidelined in favor of short-term performance marketing? \nAccording to Nielsen’s 2024 Annual Marketing Report\, there is a growing disconnect between marketing tactics and KPIs. The report highlights that while long-term brand equity and full-funnel ROI are critical for sustainable growth\, 70 percent of marketers still plan to prioritize performance marketing over brand-building initiatives. This shift risks undervaluing the role of brand identity in consumer trust\, loyalty\, and differentiation—elements that AI alone cannot manufacture. \nThis session will explore: \n\nHow AI is reshaping branding and marketing strategies\, for better or worse\nThe risks of over-prioritizing performance marketing at the expense of long-term brand value\nWhy brand consistency\, trust\, and authenticity are even more critical in an AI-driven world\nPractical strategies to align marketing tactics with KPIs that support both short-term success and long-term brand equity\n\n  \nMarketing leaders\, business strategists\, and brand builders will gain insights into how to leverage AI without losing the human creativity\, storytelling\, and emotional resonance that define strong brands. \nReserve your seat and join the conversation on how to balance AI’s efficiencies with branding that lasts.\nRegister below or sign up directly on TixTree. \n  \n\n  \nAbout AMA Wisconsin Chapters\nWisconsin’s AMA chapters are united in supporting marketing professionals statewide with resources\, connections\, and opportunities to grow at every stage of their careers. \n\nAMA Milwaukee supports marketing professionals across the Milwaukee area by offering educational programs\, networking events\, and career development to help members grow and thrive in their field.\nAMA Northeast Wisconsin connects marketers in the region through valuable learning experiences\, peer collaboration\, and resources designed to advance members’ careers and skillsets.\nAMA Madison delivers engaging programming\, professional insights\, and a welcoming community that empowers members at every stage of their marketing journey.\n\n  \nAbout Our Speakers\n \nEmilie DiFranco\nVP Marketing\, Marketri\nEmilie DiFranco is an accomplished marketing leader with over 20 years of experience across industries including financial services\, healthcare\, technology\, manufacturing\, automotive\, travel\, and commercial real estate. As Vice President of Marketing at Marketri\, she specializes in brand strategy and digital advertising\, helping businesses define marketing’s role within their operations and drive measurable success. Emilie’s background spans both agency and client sides\, giving her a comprehensive view of marketing challenges and solutions. A graduate of Ohio University’s E.W. Scripps School of Journalism with a degree in Advertising Management\, she brings a unique ability to bridge data-driven insights and creative strategies\, reflecting her passion for the intersection of art and science in marketing. \nAlex Martinez\nCEO of MartiniWorks & Founder of MetaMartini\nAlex Martinez\, better known as AlexMartini\, is a leading entrepreneur\, content creator\, and storyteller in the automotive world\, with a global audience of over 1.3 million followers. As the founder of MartiniWorks\, he has redefined the aftermarket automotive shopping experience with a focus on transparency\, Midwest hospitality\, and personalized service—driving an impressive 600% year-over-year sales growth. Through his popular YouTube series like “20 Minutes of Useless Car Information” and “Cars Explained\,” Alex combines humor\, expertise\, and cultural insight to make car culture accessible and engaging. He also leads MetaMartini\, a collaborative agency connecting major brands such as Continental Tire\, Mazda Motorsports\, and Michelin with the automotive community through authentic content and partnerships. Committed to authenticity and quality\, Alex continues to shape the future of car culture while fostering a trusted and vibrant community. \nChad Dern\nVP Marketing\, Steinhafels\nChad Dern is Vice President of Marketing at Steinhafels\, where he leads a 15-person team overseeing marketing and brand strategy for Steinhafels Furniture\, a top 50 U.S. furniture and mattress retailer with 16 locations and over $200 million in revenue. With more than 20 years of experience\, Chad’s expertise spans retail promotions\, digital media\, SEO\, data analytics\, media planning\, and in-house creative leadership. Prior to Steinhafels\, he served as Director of Brand and Advertising at Northwestern Mutual\, managing national advertising campaigns\, media strategy\, sponsorships\, and brand health initiatives. He also held brand management roles at Miller Brewing Company\, guiding strategy for Miller Lite and the economy brand portfolio\, and began his career at Leo Burnett in Chicago working on iconic brands like Kellogg’s\, Nintendo\, and Oldsmobile. Chad holds an MBA from the University of Chicago Booth School of Business and a bachelor’s degree from Northwestern University. \n  \n  \n 
URL:https://amamadison.org/event/virtual-lunch-learn-0521/
LOCATION:Online
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