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SUMMARY:Navigating the Landscape of AI
DESCRIPTION:Join Wisconsin’s marketing community for a unique collaborative event hosted by all three of the state’s AMA chapters—Madison\, Milwaukee\, and Northeast Wisconsin. \nThis virtual panel discussion will explore the latest trends in AI and how to leverage its potential across marketing functions\, from enhancing customer experiences to driving innovative campaigns. Industry leaders will share their insights on practical applications\, emerging opportunities\, and challenges to avoid when integrating AI into marketing strategies. \nOur esteemed panelists include:\n• Spencer X Smith\, an AI consultant and experienced speaker\, who will share his journey from early tech adoption at IBM to advising some of the largest financial institutions.\n• Jo Phillip\, Director of Creative Strategy at Weidert Group\, uses AI daily to optimize workflows and elevate content strategies.\n• Michael DeNunzio\, who will focus on the transformative impact of GenAI on marketing\, offering insights on how automation and AI-driven innovation are reshaping brands and customer engagement. \nThis is a fantastic opportunity to learn from thought leaders and connect with peers across Wisconsin. Whether you’re a seasoned marketer or exploring AI for the first time\, you’ll leave with actionable insights and new connections. \nMark your calendar for November 7th and secure your spot today! \nRegister now to unlock the future of marketing. \nAbout Our Speakers\n \nSpencer X Smith\nAmpliPhi Digital\, Founder \nAfter starting his career at IBM during the Y2K days\, Spencer has always been an early adopter of new technology so he can better teach others what he’s learned. He’s given over 300 in-person speeches\, including presentations at the New York Stock Exchange\, Gillette Stadium in Boston\, and The Superdome in New Orleans. Spencer is an AI consultant for the world’s largest bond manager and has given dozens of AI-focused presentations throughout the country. He’s a graduate of the Economics of Blockchain & Digital Assets program at the University of Pennsylvania’s Wharton School of Business\, and also teaches Digital Asset Forensics for the U.S. Department of Justice. \nJo Phillip\nWeidert Group\, Director of Creative Strategy \nJo Phillip is Director of Creative Strategy at Weidert Group\, where she leads a team of experienced B2B content managers who create distinctive\, differentiated content strategies and tactical executions for industrial clients. Jo has worked as a writer and editor for more than two decades\, and today she integrates AI into virtually every workflow\, every day\, to speed time to value for clients\, and to improve content quality and performance. \nMichael DeNunzio\nPVAI Consulting Group\, Managing Director \nMichael DeNunzio is a multifaceted executive with extensive experience leading innovative ventures across professional services\, B2B technology platforms\, and consumer product brands. With a career that spans from building a digital division for FCB in 1994 to founding and selling Four Points Digital\, Michael has navigated both Web1 and Web3 landscapes. A strategic advisor\, board member\, and speaker on AI\, the metaverse\, and Web3\, he has helped guide companies like Tooso through critical growth phases\, including acquisition. Michael’s leadership excels at bridging creative\, technical\, and strategic functions to drive business success across industries. \n 
URL:https://amamadison.org/event/navigating-ai-landscape/
LOCATION:Online
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