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SUMMARY:AMA Annual Conference – Renew with Intention
DESCRIPTION:The marketing landscape has been forever altered. Make sure you emerge stronger than before. \n\n\n\n\n\n  \n\n\nAbout this Event\n\n\nAttend AMA Madison Renew to reawaken your marketing plans and sales strategies with new thinking\, new tactics\, and new ways to execute effectively. \nThis one-day\, virtual conference is filled with 12+ sessions tailored to help you deepen your roots\, strengthen your position as a marketer\, and grow to new heights. \nRegistered attendees will have access to video recordings of sessions following the event. \n \nView Details \n  \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/ama-annual-conference-renew-with-intention/
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/07/amamad_2020-annual-conference_2160x1080_eb.jpg
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DTSTART;TZID=America/Chicago:20200825T110000
DTEND;TZID=America/Chicago:20200825T120000
DTSTAMP:20260403T130911
CREATED:20200731T181344Z
LAST-MODIFIED:20200731T181420Z
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SUMMARY:Give Me Some Credit! The Great\, Maddening World of Marketing Attribution.
DESCRIPTION:Brush up on or learn the nuts and bolts of marketing attribution\, its problems\, and the various available attribution models.\n\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on August 25th when Chris Hofmann presents\, “Give Me Some Credit! The Wonderful\, Maddening World of Marketing Attribution.” He’s the Vice President of Digital Services at SeQuel Response\, Inc.The virtual presentation begins at 4 p.m. Thanks to Winbound\, our sponsor. \nAttend this online presentation to bone up on the nuts and bolts of marketing attribution\, its problems\, and the various available attribution models. You’ll learn about attribution tools at your disposal\, and ways you can evolve your company’s or agency’s approach to more accurately assign credit to marketing channels for your campaigns. \nAvinash Kaushik\, Digital Marketing Evangelist at Google and author of the influential analytics blog\, Occam’s Razor\, once quipped\, “The only use for last-click attribution now is to get you fired. Avoid it.” Yet marketers continue to use it and keep their jobs. Why? Because marketing attribution is one of the most challenging and misunderstood disciplines of our profession. \nIn many ways\, marketing attribution remains the “holy grail” of marketing. If you “seek the grail\,” you won’t want to miss this event! \nAbout the Speaker\nChris Hofmann is VP of Digital Services at SeQuel Response\, a direct mail and digital direct response agency based in Minneapolis with offices in Madison. SeQuel Response has been named to the Inc. 5000 list of fastest-growing companies and made the Minneapolis/Saint Paul Business Journal’s Fast 50 list as one the fastest-growing private companies in the state. Chris is a University of Wisconsin graduate with more than 20 years of experience in marketing both on the client and agency sides of the business. \n  \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/give-me-some-credit-the-great-maddening-world-of-marketing-attribution/
CATEGORIES:Craft Marketing
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DTSTART;TZID=America/Chicago:20200728T110000
DTEND;TZID=America/Chicago:20200728T120000
DTSTAMP:20260403T130911
CREATED:20200708T232216Z
LAST-MODIFIED:20200708T232601Z
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SUMMARY:Using LinkedIn to Help Grow Your Business
DESCRIPTION:Learn important LinkedIn changes that will help you grow your business & your personal brand from a nationally recognized LinkedIn expert. \n\n\n\n\n\n\n\n\n\n\n\nAbout this Event\n\n\nLearn how to amplify your personal brand and create brand awareness for your business with Wayne Breitbarth\, a nationally recognized Linkedin expert and popular presenter. He will share his insights at the July 28 virtual Craft Marketing event. \nBesides learning about the latest Linkedin changes and effective marketing strategies\, attendees also will have a chance to win some fantastic gifts. Wayne is giving away a free one-on-one virtual Linkedin consultation (could be personal or corporate) with a $197 value\, and three signed books. Wow! \nRegister today for the online event that begins at 4 p.m. \n  \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/using-linkedin-to-help-grow-your-business/
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/07/July-Craft-Marketing.jpeg
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DTSTART;TZID=America/Chicago:20180313T063000
DTEND;TZID=America/Chicago:20180313T080000
DTSTAMP:20260403T130911
CREATED:20180303T212046Z
LAST-MODIFIED:20180303T212352Z
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SUMMARY:LinkedIn for Business: What's New for Corporate Marketing in 2018
DESCRIPTION:Join us Tuesday\, March 13 for our Signature Speaker Series featuring Wayne Breitbarth! Wayne—CEO of Power Formula LLC and internationally-recognized industry leader in LinkedIn training\, marketing\, and consulting—will provide a detailed review of the most important changes that have taken place since Microsoft’s acquisition of LinkedIn in the area of corporate marketing. \nIf you manage your organization’s LinkedIn page\, or just want to know more about the platform in general\, this presentation is for you! Wayne’s presentation will help you: \n– Learn the best practices for Company and Showcase pages \n– Understand upcoming changes to LinkedIn Groups \n– Compare and contrast paid LinkedIn marketing opportunities
URL:https://amamadison.org/event/linkedin-business-whats-new-corporate-marketing-2018/
LOCATION:Best Western Plus InnTowner\, 2424 University Avenue\, Madison\, 53726\, United States
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