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DTSTART;TZID=America/Chicago:20210112T110000
DTEND;TZID=America/Chicago:20210112T120000
DTSTAMP:20260403T130916
CREATED:20201222T154349Z
LAST-MODIFIED:20201222T154556Z
UID:2547-1610449200-1610452800@amamadison.org
SUMMARY:Level up your website SEO and Digital Marketing - Tools and Tips
DESCRIPTION:Learn simple benchmarks\, tools for assessment\, and ways to get more sophisticated with digital marketing across different channels.\n\n\n\n\n\nAbout this Event\n\n\nThere’s over 8\,000 martec solutions to choose from. But where do you start? \n\nWhich free tools actually offer value?\nWhich paid services are worthy of your limited budget?\nWhat technology do other marketers use?\n\nThis is exactly what Vince Rose\, Director of Digital Marketing and CRM Solutions at Earthling Interactive\, will be discussing during this session of the AMA Madison Signature Speaker Series. \nJoin us January 12 at 12:00pm CST to participate in this virtual event. \nDuring the session\, Rose will walk through where to start and where you can go with your SEO\, digital marketing & CRM (Customer Relationship Management) system\, using free and paid tools. \nAttend to learn: \n\nDigital Marketing tools and how to best use them\n Free and paid tools to improve your SEO\nWays to use a CRM to curate more relevant content for customers of your site\n\nRegister today and get a handle on the necessary tools to improve SEO\, CRM and other digital marketing systems. \n  \n\n\nAbout the Speaker\n\n\nVince Rose is the Director of Digital Marketing and CRM Solutions at Earthling Interactive where he leads the Digital Marketing and CRM Solutions group who provide development and management of SEO\, HubSpot\, Sharpspring\, Salesforce and Pardot for clients like Trimble\, Filene\, and the Concourse Hotel. Prior to Earthling Interactive\, he was the Technical Team Manager at the Division of Information Technology at UW-Madison implementing the technical pieces of their marketing campaigns and eCommerce for 10 years. Over the past 25 years he has always been involved with the technical pieces of marketing communications for clients like Trimble\, Filene\, Spectrum Brands\, American Girl\, New Balance\, Land Rover North America\, and many higher education customers. \n\n\n\n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/2547/
CATEGORIES:Signature Luncheon Series
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/12/AMA-Jan-Event-2021.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201215T150000
DTEND;TZID=America/Chicago:20201215T160000
DTSTAMP:20260403T130916
CREATED:20201130T154110Z
LAST-MODIFIED:20201130T155420Z
UID:2530-1608044400-1608048000@amamadison.org
SUMMARY:2020 Marketing In Review: What Worked (and What Didn't)
DESCRIPTION:Our year-end Craft Marketing event is a forum where we open the floor to marketers to share their successes and their setbacks from 2020.\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on December 15\, 2020 when we host a panel discussion on “2020 in Review: What Worked (and What Didn’t).” \nThe virtual presentation begins at 4 p.m. with networking. \nThanks to Winbound\, our sponsor. \n  \n\n\nAbout the Presentation\n\n\nDid anything work right in 2020? \nYes and no. Our year-end Craft Marketing event is a forum where we open the floor to marketers to share their successes and their setbacks from 2020. Whether you’re a B2B\, B2C or Non-Profit marketers\, this is a chance to share with the community. \n  \n\n\nAbout the Speaker\n\n\nAnyone can participate\, time provided. If you want to share with the Craft Marketing group\, be sure to tell us about one thing that worked well for you\, and one thing that didn’t work so well. You can share a slide or two if you’re so inclined. \nWe’ll be inviting many of our past presenters to attend and share some thoughts\, but this is really open to everyone. As people enter the event\, just raise your hand to share your thoughts and we’ll put you in the queue. (Your presentation time may be limited based on participation.) \n  \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/2020-marketing-in-review-what-worked-and-what-didnt/
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/11/Craft-December-2020.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201118T063000
DTEND;TZID=America/Chicago:20201118T070000
DTSTAMP:20260403T130916
CREATED:20201028T135401Z
LAST-MODIFIED:20201028T135534Z
UID:2511-1605681000-1605682800@amamadison.org
SUMMARY:Marketing Career Development Coffee - Expanding the Job Search
DESCRIPTION:Take a quick coffee break with Wisconsin AMA Chapters to enhance your personal marketing know-how. This week’s topic: Job Searching\n\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison\, AMA Milwaukee and AMA Northeast Wisconsin are thrilled to launch a coffee talk event series hosted by Big Shoes Network’s Martha Carrigan. This series will provide short webinars (15 minutes of content and 15-20 minutes of Q&A) with content about personal branding\, job searches\, recruiting\, LinkedIn\, and other career-development insights that are vital to marketers now. \nWe hope you will join us for fun\, learning\, and prizes! \n  \n\n\nAbout the Presentation\n\n\nBranching Out: Expanding Beyond Your Geography or Industry \nCareer growth can take you further afield geographically\, especially during these times of work-from-home (WFH) when more hiring managers are amenable to remote workers. And with the disruption in the job market caused by the pandemic\, more workers are being forced to expand a job search into different industries. \nIn this short presentation\, you’ll learn: \n\nHow to best navigate these realities\nHow to effectively expand your job search\n\n\n\n\nAbout the Host\n\n\nMartha Carrigan is the Chairman & CEO of Big Shoes Network (BSN). She enjoys strategic marketing and business development. She connects creative talent with opportunities and coaches others on the ‘next steps’ of their professional and personal pursuits. (Her less fun roles: operations and paying bills – but loves to check off those boxes). An often-requested presenter at colleges and professional groups\, Martha speaks about creative\, employment and career-related topics. To her\, there’s nothing more motivating than hearing\, “I found my job through Big Shoes!” \n\n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/marketing-career-development-coffee-expanding-the-job-search/
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/10/CareerDevelopment-Nov18.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201117T150000
DTEND;TZID=America/Chicago:20201117T160000
DTSTAMP:20260403T130916
CREATED:20201028T135154Z
LAST-MODIFIED:20201028T135541Z
UID:2507-1605625200-1605628800@amamadison.org
SUMMARY:Salesperson 2.0: Leveraging Podcasting and Digital Marketing
DESCRIPTION:Discover how to use new digital marketing tools to reach prospects and expand your influence.\n\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on November 17th. We’ll conduct a live podcasting session with Chris Luecke\, host of the podcast and video series\, Manufacturing Happy Hour. The virtual presentation begins at 4 p.m. with networking. Thanks to Winbound\, our sponsor. \n\n\n\nAbout the Presentation\n\n\nAt our Craft Marketing program\, we’ll interview Chris in the same way he’s interviewed many thought leaders in the manufacturing industry for his Manufacturing Happy Hour. We’ll find out how Chris\, a sales representative for Rockwell Automation\, has followed the lead of Industry 4.0 and applied it to his own craft. He’s used new digital marketing tools to reach prospects and expand his influence. Beyond his sales strategy\, Chris will also share some insights on creating a successful podcast. \n\n\n\nAbout the Speaker\n\nChris Luecke is a Podcaster\, Marketer\, and self-proclaimed “Media Maverick” in the industrial automation and manufacturing industry. As the host of the podcast and video series\, Manufacturing Happy Hour\, Chris interviews leaders in the industrial sector to simplify and explore the latest manufacturing trends and technologies. Originally from St. Louis\, Missouri\, Chris now lives in San Francisco\, California\, where he serves equipment manufacturers in the high-tech space as an Account Executive for Rockwell Automation. When he’s not working or podcasting\, you can typically find him on the slopes\, at a punk rock club\, or enjoying a good craft beer. \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/salesperson-2-0-leveraging-podcasting-and-digital-marketing/
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/10/Nov-Craft-Banner-Sales-Chris.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201111T063000
DTEND;TZID=America/Chicago:20201111T070000
DTSTAMP:20260403T130916
CREATED:20201028T134833Z
LAST-MODIFIED:20201028T134833Z
UID:2504-1605076200-1605078000@amamadison.org
SUMMARY:Marketing Career Development Coffee - Building Connections
DESCRIPTION:Take a quick coffee break with Wisconsin AMA Chapters to enhance your personal marketing know-how. This week’s topic: Building Connections\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison\, AMA Milwaukee and AMA Northeast Wisconsin are thrilled to launch a coffee talk event series hosted by Big Shoes Network’s Martha Carrigan. This series will provide short webinars (15 minutes of content and 15-20 minutes of Q&A) with content about personal branding\, job searches\, recruiting\, LinkedIn\, and other career-development insights that are vital to marketers now. \nWe hope you will join us for fun\, learning\, and prizes! \nUpcoming Topics: 11/18 – Branching Out: Expanding Beyond Your Geography or Industry \n\n\nAbout the Presentation\n\n\nConnections: Growing\, Making and Leveraging Connections for Career Next Steps \nYou want to grow in your career or find the next opportunity. For many successful individuals their connections prove to be instrumental to career growth. \nIn this short presentation\, you’ll learn: \n\nHow to establish\, grow and optimize your connections to achieve your career growth goals.\n\n\nAbout the Host\n\n\nMartha Carrigan is the Chairman & CEO of Big Shoes Network (BSN). She enjoys strategic marketing and business development. She connects creative talent with opportunities and coaches others on the ‘next steps’ of their professional and personal pursuits. (Her less fun roles: operations and paying bills – but loves to check off those boxes). An often-requested presenter at colleges and professional groups\, Martha speaks about creative\, employment and career-related topics. To her\, there’s nothing more motivating than hearing\, “I found my job through Big Shoes!” \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/marketing-career-development-coffee-building-connections/
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/10/CareerDevelopment-Connections-Nov11.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201027T160000
DTEND;TZID=America/Chicago:20201027T170000
DTSTAMP:20260403T130916
CREATED:20200827T153612Z
LAST-MODIFIED:20200827T153717Z
UID:2404-1603814400-1603818000@amamadison.org
SUMMARY:How to Build a LinkedIn Profile that Attracts Jobs\, Leads & Joy
DESCRIPTION:LinkedIn is more than just a job database – it’s a networking powerhouse. Learn how to optimize your profile for leads and recruiters!\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on October 27th\, when Jared J. Wiese of Profiles That POP!™ presents “How to Build a LinkedIn Profile that Attracts Jobs\, Leads & Joy.” The virtual presentation begins at 4 p.m. \nThanks to Winbound\, our sponsor. \n\n\nAbout the Presentation\n\n\nLinkedIn is so much more than a JOBS database! Research shows that up to 97% of recruiters use LinkedIn to vet candidates. And 92% of B2B marketers leverage LinkedIn over all other social platforms for LEADS. Why? Because cold calls and hard sales don’t work! And yet\, some are on LinkedIn just for the JOY of it! \nWhatever your goal is on LinkedIn\, you’ve got seconds to get found and make an impact! Do it right\, and your efforts will carry over to Google. Do it wrong\, and you’re invisible in a sea of 675 MILLION! Jared will show you how to ATTRACT your audience on LinkedIn and get real results. \n  \n\n\nAbout the Speaker\nJared J. Wiese is the founder of #ProfilesThatPOP.com!™ He has amassed 82\,000 followers on LinkedIn with his frequent tips and win-win style. #ProfilesThatPOP.com!™ provides LinkedIn optimization for business lead generation\, LinkedIn and résumé writing for job seekers\, and hourly career coaching for both audiences. Watch the opportunities roll in as you attract JOBS\, LEADS\, and JOY!\n  \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/how-to-build-a-linkedin-profile-that-attracts-jobs-leads-joy/
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/08/CraftMarketing-October-2020.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201021T073000
DTEND;TZID=America/Chicago:20201021T080000
DTSTAMP:20260403T130916
CREATED:20200911T165437Z
LAST-MODIFIED:20200911T165437Z
UID:2448-1603265400-1603267200@amamadison.org
SUMMARY:Marketing Career Development Coffee - LinkedIn Profile Tips
DESCRIPTION:Take a quick coffee break with Wisconsin AMA Chapters to enhance your personal marketing know-how. This week’s topic: LinkedIn Profile Tips\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison\, Milwaukee and AMA Northeast Wisconsin are thrilled to launch a coffee talk event series hosted by Big Shoes Network’s Martha Carrigan. This series will provide short webinars (15 minutes of content and 15-20 minutes of Q&A) with content about personal branding\, job searches\, recruiting\, LinkedIn\, and other career-development insights that are vital to marketers now. \nWe hope you will join us for fun\, learning\, and prizes! \nAbout the Presentation \n\n\nLinkedIn Profile Tips: Your LinkedIn Profile – Your Personal Brand “Site” \nLinkedIn is much more detailed than your typical resume. It is also viewed by human and algorithm “eyes.” \n\nIn this short presentation\, you’ll learn what to leave out\, what to include and answers to commonly asked questions\nAn easy to use resume worksheet will be sent to those in attendance\n\n\n\nAbout the Host\n\n\nMartha Carrigan is the Chairman & CEO of Big Shoes Network (BSN). She enjoys strategic marketing and business development. She connects creative talent with opportunities and coaches others on the ‘next steps’ of their professional and personal pursuits. (Her less fun roles: operations and paying bills – but loves to check off those boxes). An often-requested presenter at colleges and professional groups\, Martha speaks about creative\, employment and career-related topics. To her\, there’s nothing more motivating than hearing\, “I found my job through Big Shoes!” \n\n\n\n\n\n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/marketing-career-development-coffee-linkedin-profile-tips/
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/09/career-coffee-1021.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201014T073000
DTEND;TZID=America/Chicago:20201014T080000
DTSTAMP:20260403T130916
CREATED:20200911T165151Z
LAST-MODIFIED:20200911T165151Z
UID:2443-1602660600-1602662400@amamadison.org
SUMMARY:Marketing Career Development Coffee - Resume Tips
DESCRIPTION:Take a quick coffee break with Wisconsin AMA Chapters to enhance your personal marketing know-how. This week’s topic: Resume Tips\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison\, Milwaukee and AMA Northeast Wisconsin are thrilled to launch a coffee talk event series hosted by Big Shoes Network’s Martha Carrigan. This series will provide short webinars (15 minutes of content and 15-20 minutes of Q&A) with content about personal branding\, job searches\, recruiting\, LinkedIn\, and other career-development insights that are vital to marketers now. \nWe hope you will join us for fun\, learning\, and prizes! \nUpcoming Topics \n\n10/21 – LinkedIn Profile Tips: Your LinkedIn Profile – Your Personal Brand “Site”\n\n  \n\n\nAbout the Presentation\n\n\nResume Tips: Your Resume as a Thumbnail Image of Your Brand \nJust like a logo\, name\, tagline\, and sound can help identify a brand\, a resume can help to identify you. In this short presentation: \n\nYou’ll learn what to leave out\, what to include and answers to commonly asked questions\nA resume worksheet will be sent to those in attendance\n\n\n\nAbout the Host\n\n\nMartha Carrigan is the Chairman & CEO of Big Shoes Network (BSN). She enjoys strategic marketing and business development. She connects creative talent with opportunities and coaches others on the ‘next steps’ of their professional and personal pursuits. (Her less fun roles: operations and paying bills – but loves to check off those boxes). An often-requested presenter at colleges and professional groups\, Martha speaks about creative\, employment and career-related topics. To her\, there’s nothing more motivating than hearing\, “I found my job through Big Shoes!” \n\n\n\n\n\n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/marketing-career-development-coffee-resume-tips/
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/09/Career-Coffee-1014.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201007T073000
DTEND;TZID=America/Chicago:20201007T080000
DTSTAMP:20260403T130916
CREATED:20200911T164833Z
LAST-MODIFIED:20200911T165213Z
UID:2440-1602055800-1602057600@amamadison.org
SUMMARY:Marketing Career Development Coffee
DESCRIPTION:Take a quick coffee break with Wisconsin AMA Chapters to enhance your personal marketing know-how. This week’s topic: Personal Branding\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison\, Milwaukee and AMA Northeast Wisconsin are thrilled to launch a coffee talk event series hosted by Big Shoes Network’s Martha Carrigan. This series will provide short webinars (15 minutes of content and 15-20 minutes of Q&A) with content about personal branding\, job searches\, recruiting\, LinkedIn\, and other career-development insights that are vital to marketers now. \nWe hope you will join us for fun\, learning\, and prizes! \nUpcoming Topics \n\n10/14 – Resume Tips: Your Resume as a Thumbnail Image of Your Brand\n10/21 – LinkedIn Profile Tips: Your LinkedIn Profile – Your Personal Brand “Site”\n\n  \n\n\nAbout the Presentation\n\n\nIf you were your own client\, you’d begin a brand update by auditing what’s already in place. Refine your own personal brand by starting with a personal audit. In this short presentation: \n\nWe’ll focus on items most people generalize / leave out of personal brand tools that companies/hiring managers seek.\nA personal brand audit worksheet will be sent to those in attendance\n\n\nAbout the Host\n\n\nMartha Carrigan is the Chairman & CEO of Big Shoes Network (BSN). She enjoys strategic marketing and business development. She connects creative talent with opportunities and coaches others on the ‘next steps’ of their professional and personal pursuits. (Her less fun roles: operations and paying bills – but loves to check off those boxes). An often-requested presenter at colleges and professional groups\, Martha speaks about creative\, employment and career-related topics. To her\, there’s nothing more motivating than hearing\, “I found my job through Big Shoes!” \n\n\n\n\n\n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/marketing-career-development-coffee/
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/09/Career-Coffee-1007.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200929T160000
DTEND;TZID=America/Chicago:20200929T170000
DTSTAMP:20260403T130916
CREATED:20200827T150354Z
LAST-MODIFIED:20200827T150354Z
UID:2397-1601395200-1601398800@amamadison.org
SUMMARY:Delivering Low-Cost\, High-Impact Marketing for Nonprofits
DESCRIPTION:Learn from a case study on creative marketing tactics the Madison Reading Project has used to expand their reach and impact.\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on September 29th when Rowan Childs\, founder of the Madison Reading Project\, will share her insights about building a successful nonprofit. Many underserved local children can enjoy reading books at home\, thanks to this literacy-based nonprofit. \nThe free virtual presentation begins at 4 p.m. with networking.\nThanks to Winbound\, our sponsor. \n\n\nAbout the Presentation\n\n\nMarketing continues to play a critical role in growing the nonprofit’s reach for new partners\, volunteers and donors. \nMadison Reading Project started as a pilot program in 2014 with a $1000 seed donation. Organizers started with 100 books at one location\, working with 30 children. Since then\, the nonprofit has grown to work with thousands of children\, over 100 community partners\, and has distributed over 150\,000 books. \nLearn what type of creative marketing they used and still do today to get the word out and build awareness. \nAbout the Speaker \n\nRowan Childs\, Founder & Executive Director \nRowan shared with AMA the inspiration that led to her founding MRP. \n“As a mother of two children\, I know how important reading is for kids and adults and how it can also be a struggle. For many kids in our area\, a home library isn’t a choice. Over two thirds of children living in poverty do not have books at home. I was alarmed by this statistic and in 2013 I founded Madison Reading Project to address the low literacy rates among underserved children. \n“Our nonprofit has flourished with our hard work to provide quality books and literacy programming. We have been boosted by community support and is a testimony to the hard work and love we have dedicated. There is a huge need out there for even more kids to get their hands on quality books and literacy support.” \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/delivering-low-cost-high-impact-marketing-for-nonprofits/
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/08/September-Craft-Marketing-2020.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200924T030000
DTEND;TZID=America/Chicago:20200924T130000
DTSTAMP:20260403T130916
CREATED:20200708T232516Z
LAST-MODIFIED:20200820T140456Z
UID:2252-1600916400-1600952400@amamadison.org
SUMMARY:AMA Annual Conference – Renew with Intention
DESCRIPTION:The marketing landscape has been forever altered. Make sure you emerge stronger than before. \n\n\n\n\n\n  \n\n\nAbout this Event\n\n\nAttend AMA Madison Renew to reawaken your marketing plans and sales strategies with new thinking\, new tactics\, and new ways to execute effectively. \nThis one-day\, virtual conference is filled with 12+ sessions tailored to help you deepen your roots\, strengthen your position as a marketer\, and grow to new heights. \nRegistered attendees will have access to video recordings of sessions following the event. \n \nView Details \n  \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/ama-annual-conference-renew-with-intention/
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/07/amamad_2020-annual-conference_2160x1080_eb.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200825T110000
DTEND;TZID=America/Chicago:20200825T120000
DTSTAMP:20260403T130916
CREATED:20200731T181344Z
LAST-MODIFIED:20200731T181420Z
UID:2359-1598353200-1598356800@amamadison.org
SUMMARY:Give Me Some Credit! The Great\, Maddening World of Marketing Attribution.
DESCRIPTION:Brush up on or learn the nuts and bolts of marketing attribution\, its problems\, and the various available attribution models.\n\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on August 25th when Chris Hofmann presents\, “Give Me Some Credit! The Wonderful\, Maddening World of Marketing Attribution.” He’s the Vice President of Digital Services at SeQuel Response\, Inc.The virtual presentation begins at 4 p.m. Thanks to Winbound\, our sponsor. \nAttend this online presentation to bone up on the nuts and bolts of marketing attribution\, its problems\, and the various available attribution models. You’ll learn about attribution tools at your disposal\, and ways you can evolve your company’s or agency’s approach to more accurately assign credit to marketing channels for your campaigns. \nAvinash Kaushik\, Digital Marketing Evangelist at Google and author of the influential analytics blog\, Occam’s Razor\, once quipped\, “The only use for last-click attribution now is to get you fired. Avoid it.” Yet marketers continue to use it and keep their jobs. Why? Because marketing attribution is one of the most challenging and misunderstood disciplines of our profession. \nIn many ways\, marketing attribution remains the “holy grail” of marketing. If you “seek the grail\,” you won’t want to miss this event! \nAbout the Speaker\nChris Hofmann is VP of Digital Services at SeQuel Response\, a direct mail and digital direct response agency based in Minneapolis with offices in Madison. SeQuel Response has been named to the Inc. 5000 list of fastest-growing companies and made the Minneapolis/Saint Paul Business Journal’s Fast 50 list as one the fastest-growing private companies in the state. Chris is a University of Wisconsin graduate with more than 20 years of experience in marketing both on the client and agency sides of the business. \n  \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/give-me-some-credit-the-great-maddening-world-of-marketing-attribution/
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/07/AugustCraftMarketing.jpeg
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DTSTART;TZID=America/Chicago:20200728T110000
DTEND;TZID=America/Chicago:20200728T120000
DTSTAMP:20260403T130916
CREATED:20200708T232216Z
LAST-MODIFIED:20200708T232601Z
UID:2249-1595934000-1595937600@amamadison.org
SUMMARY:Using LinkedIn to Help Grow Your Business
DESCRIPTION:Learn important LinkedIn changes that will help you grow your business & your personal brand from a nationally recognized LinkedIn expert. \n\n\n\n\n\n\n\n\n\n\n\nAbout this Event\n\n\nLearn how to amplify your personal brand and create brand awareness for your business with Wayne Breitbarth\, a nationally recognized Linkedin expert and popular presenter. He will share his insights at the July 28 virtual Craft Marketing event. \nBesides learning about the latest Linkedin changes and effective marketing strategies\, attendees also will have a chance to win some fantastic gifts. Wayne is giving away a free one-on-one virtual Linkedin consultation (could be personal or corporate) with a $197 value\, and three signed books. Wow! \nRegister today for the online event that begins at 4 p.m. \n  \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/using-linkedin-to-help-grow-your-business/
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/07/July-Craft-Marketing.jpeg
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180313T063000
DTEND;TZID=America/Chicago:20180313T080000
DTSTAMP:20260403T130916
CREATED:20180303T212046Z
LAST-MODIFIED:20180303T212352Z
UID:789-1520922600-1520928000@amamadison.org
SUMMARY:LinkedIn for Business: What's New for Corporate Marketing in 2018
DESCRIPTION:Join us Tuesday\, March 13 for our Signature Speaker Series featuring Wayne Breitbarth! Wayne—CEO of Power Formula LLC and internationally-recognized industry leader in LinkedIn training\, marketing\, and consulting—will provide a detailed review of the most important changes that have taken place since Microsoft’s acquisition of LinkedIn in the area of corporate marketing. \nIf you manage your organization’s LinkedIn page\, or just want to know more about the platform in general\, this presentation is for you! Wayne’s presentation will help you: \n– Learn the best practices for Company and Showcase pages \n– Understand upcoming changes to LinkedIn Groups \n– Compare and contrast paid LinkedIn marketing opportunities
URL:https://amamadison.org/event/linkedin-business-whats-new-corporate-marketing-2018/
LOCATION:Best Western Plus InnTowner\, 2424 University Avenue\, Madison\, 53726\, United States
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